Small Business Blog

Small Business Tips and Training

How to Help an Underperforming Employee Get Back on Track

In a best-case scenario, your employees operate at the highest levels of their abilities. They’re punctual, dedicated to improving, and invested in their work. When this happens, every aspect of your business benefits. But, you may have underperforming employees. And when an employee can’t do their work, others have to pick up the slack.

Hot Topic: What Is Phishing?

Well, it’s official. Phishing attacks are on the rise. In 2021, 83% of organizations faced a successful email phishing attack. And here’s the other side of the coin: phishing is expensive. These attacks cost large organizations nearly $15 million annually. And because small businesses are three times more likely to be targeted by cybercriminals than […]

4 Website Design Tips Every Small Business Owner Should Know About

“What exactly is wrong with my website?” Nothing seems to be working. The conversion rate is pedaling backward. Bounce rates keep reaching and breaking all-time highs. Everything is just stuck in an unrewarding cycle of generating and losing leads.

How to Switch Focus from Hiring to Internal Development During an Economic Downturn

When economic times are good, companies can grow and bring in some of the best and brightest names from outside the organization to help the entire unit thrive.

3 Benefits of Using a Document Management System [Hint: They All Boost Efficiency]

Research has found that 46% of employees at small- and medium-sized businesses still waste time on inefficient, paper-related workflows—and on a daily basis. Even with as many companies having transitioned to remote workforces or hybrid workforces, paper persists. But, any company looking to transform or adopt more advanced ways of working digitally needs to rethink […]

Your Complete Guide to Small Business Video Marketing

Video is one of the most dynamic marketing mediums. Its moving picture element allows you to showcase what your product can do in an engaging way. Marketing videos are also more attention-grabbing due to this element of movement.

The Top 10 Worst Marketing Mistakes to Avoid

One of the great things about running your own business is that there’s no one to answer to but yourself. You are your own boss. The kingpin. The top dog. The big cheese … well, you get the point. While that’s usually a blessing, it can also be a curse if you make the wrong […]

With a Little Help from Your Friends: 18 Small Business Support Associations

You already know that running a small business is hard work. There are a million things to keep track of and a million more that can go wrong day-to-day. But luckily, there is a long list of associations whose main goal is small business support. If you need help getting started, learning more about running […]

Rate This Article 10/10: What Does CSAT Stand For?

With all the choices that customers have, keeping them happy is more important than ever. Unhappy customers may leave for other businesses and/or give you negative reviews online. Customer satisfaction scores, or CSAT scores, are a quick and easy way to check in with your customers and see how they feel about your business or […]

Sign on the Dotted Line: Types of Contracts in Business

Contracts are legally binding agreements made between two parties. For a business, contracts help make sure you get what you pay for and can protect you from certain liabilities. As a business owner, you’ll come across a wide variety of contracts. Read on to learn about types of contracts in business. What is a contract? […]

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