March Madness is just around the corner. If your business has been around for a while, you’ve probably heard the seasonal cries of alarm. Headlines may read “Is March Madness Killing Business?” or “Study: American Business to Lose Billions to March Madness.” But savvy small business owners don’t need to worry. March Madness isn’t a […]
Read More 6 Ways to Make March Madness & Employee Engagement a Winning CombinationSmall Business Blog
Small Business Tips and Training
Back to Basics: What Is a Marketing Funnel?
January 6, 2023Whether you run a retail or eCommerce business, one thing’s for sure: Not everybody who visits your storefront or website will become a customer. That’s the name of the game in business. But, each prospective customer has an opportunity to convert into a paying customer. To study their journey from prospect to customer (and guide […]
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Hot-desking: The New Way of the Workplace
December 30, 2022Thanks to the pandemic, our world looks a little different now, especially in the workplace. There are processes and systems that didn’t even exist a few years ago. One example? Hot-desking. So, what is hot-desking? How does it work? Welcome to your hot-desking 101 guide.
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When You Need a Full-service Salon, Hair N’At Is Where It’s At
December 30, 2022Casey Campbell co-owns Hair N’At with licensed cosmetologist Alysha Campbell. The full-service salon opened its doors on September 1, 2015 in Apollo, Pennsylvania.
Read More When You Need a Full-service Salon, Hair N’At Is Where It’s At
Stop Click Fraud Now and Protect Your Ad Spend
December 16, 2022Have you wondered how companies get their website to show up as an ad in search engines? Those ads are called pay-per-click ads (PPC). A company sets a budget, makes an ad, and each time a user clicks the ad, money comes out of the budget. As soon as there’s no more money in the […]
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How to Help an Underperforming Employee Get Back on Track
November 18, 2022In a best-case scenario, your employees operate at the highest levels of their abilities. They’re punctual, dedicated to improving, and invested in their work. When this happens, every aspect of your business benefits. But, you may have underperforming employees. And when an employee can’t do their work, others have to pick up the slack.
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Hot Topic: What Is Phishing?
November 11, 2022Well, it’s official. Phishing attacks are on the rise. In 2021, 83% of organizations faced a successful email phishing attack. And here’s the other side of the coin: phishing is expensive. These attacks cost large organizations nearly $15 million annually. And because small businesses are three times more likely to be targeted by cybercriminals than […]
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4 Website Design Tips Every Small Business Owner Should Know About
October 28, 2022“What exactly is wrong with my website?” Nothing seems to be working. The conversion rate is pedaling backward. Bounce rates keep reaching and breaking all-time highs. Everything is just stuck in an unrewarding cycle of generating and losing leads.
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How to Switch Focus from Hiring to Internal Development During an Economic Downturn
October 14, 2022When economic times are good, companies can grow and bring in some of the best and brightest names from outside the organization to help the entire unit thrive.
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3 Benefits of Using a Document Management System [Hint: They All Boost Efficiency]
September 30, 2022Research has found that 46% of employees at small- and medium-sized businesses still waste time on inefficient, paper-related workflows—and on a daily basis. Even with as many companies having transitioned to remote workforces or hybrid workforces, paper persists. But, any company looking to transform or adopt more advanced ways of working digitally needs to rethink […]
Read More 3 Benefits of Using a Document Management System [Hint: They All Boost Efficiency]