Here are the best small business articles we read in October. We hope you find this advice for business owners as interesting and useful as we did.

Financing

The 5 C’s of Credit | Nav

Are you thinking about securing financing in the form of a small business loan or line of credit? If your answer is yes, the lender might evaluate you based on the five C’s of credit. Read this article to learn what they are in-depth. But here’s a sneak peek of what the five C’s stand for: character, personal credit score, capacity, capital, and collateral. (Read)

Finance Your Startup With One Of These 23 Smart Fundraising Options | Merchant Maverick

Attention prospective entrepreneurs looking for financing ideas in the form of fundraising: this article has 23 curated for you. Twenty-three! If you are serious about starting a business but aren’t sure how to get the capital you need to launch it, check out this article to see if any of these fundraising options are right for you. (Read)

Marketing your business

Benchmark study reveals social has moved centre stage in the marketing mix | The Drum

According to this article, more than two-thirds of survey respondents find social media marketing important. Do you? If you haven’t jumped aboard the marketing train that is social media, you might consider doing so soon. But before you do, think about this other survey result from the article: 88% of brands said they can’t find their social media ROI. Get the scoop here. (Read)

In the workplace

Pay Transparency vs. Salary Secrecy | Training

Salary transparency might be on the rise, but is it good for your employees’ mental health? This article discusses some options businesses interested in salary transparency have, what determines pay, and why employees might not want to share their pay with their co-workers. (Read)

Advice for business owners

Planning For 2021—A Lesson From 2020 | Forbes

The year 2020 has done quite a number on peoples’ plans. So if you’re trying to plan for 2021, you might not know where to start. But rather than panic, you can use some lessons from 2020 to plan for 2021. From leaving wiggle room in your budget to assessing your vendors, Patriot’s Mike Kappel has the tips. (Read)

New twists in year-end tax planning | Accounting Today

From extended tax filing deadlines to COVID-19 tax credits, your year-end tax planning is probably going to look a bit different in 2020. This article has the lowdown on these changes and what you can do to take advantage of them—and keep your year-end tax planning in tip-top shape. (Read)

Small business articles from Patriot

Here are some of the top accounting and payroll articles published by Patriot Software.

Accounting

How’s Your Business Doing? Calculate Year-over-year Growth to Find Out

If you want to measure key business performance indicators like revenue and employment, you might consider calculating year-over-year (YOY) growth. Unlike comparing one period (e.g., month) to the next, YOY compares one period to the same period in the previous year. Want to give it a go? Check out this article for the formula. (Read)

Starting a Business from Home: 11 Steps to Successfully Launch Your Home-based Venture

Thinking about starting a business from home? Head over to this article to get started. There are 11 actionable steps you can use, like selecting a business name, choosing a business structure, setting up automated processes, and more. (Read)

Payroll

Form 3508, 3508EZ, or 3508S: Which Version Should You Use for PPP Forgiveness?

Did you receive a PPP loan? Then you might have started thinking about applying for PPP forgiveness. There are three SBA application forms you can use to apply: Form 3508, 3508EZ, and 3508S. Check out this article to learn the differences between the forms and which ones you may qualify to use. (Read)

How to Fill Out Form 941: Your Step-by-step Guide On the Revised 2020 Form

Maybe you just started getting the hang of Form 941, Employer’s Quarterly Federal Tax Return. But, the COVID-19 tax credits threw a curveball. Check out this detailed article to learn how to fill out the most current version of Form 941, step-by-step. (Read)