Here are the best small business articles we read in October. We hope you find this advice for business owners as interesting and useful as we did.

In the workplace

These companies have a 4-day workweek. Here’s what they’ve learned | CNBC

Want to see how other businesses—big and small—have reimagined the workplace due to COVID-19? This article looks at three companies that implemented a four-day workweek following a successful pilot program. (Read)

5 low-cost ways to enhance health benefits for 2022 | BenefitsPro

Unfortunately, health benefit costs will likely increase in 2022. To help employers offset these increasing costs, this article provides five tactics: 1) Personalize plan offerings, 2) Fund a supplemental health plan, 3) Stop investing in under-utilized benefits, 4) Embrace digital health solutions, and 5) Boost benefit literacy. Learn more here. (Read)

Keep it legal

A Startup Company’s Guide to Avoiding Common Legal Mistakes | Under30CEO

Nobody wants to make a gaffe in business that comes with legal implications. However, there are common legal mistakes businesses make, like texting promises of equity, not getting the right employee documentation, neglecting intellectual property issues, and more. Get started with this detailed read. (Read)

Marketing

Why video marketing is as popular (and necessary) as ever! | Burrelles

Embraced video marketing yet? If you have, kudos—you’re part of the 86% of businesses that use it as a marketing tool. If not, there’s still time. Whether you want to start using video marketing or want to enhance your current video marketing strategy, check out this article to learn about different types of video marketing, see examples, and more. (Read)

A 2022 planning guide for every B2B marketer | The Drum

Need help planning out your marketing strategy? If you market to other businesses, this article might just provide the insight you need. From making a plan to promote your content to testing new media and mechanisms, learn how you can prepare for the unknown here. (Read)

When it comes to sales

Sellers, Your Customers Don’t Need You Anymore | Partners in EXCELLENCE

Ouch—talk about a blunt article title. But according to the article, this isn’t necessarily a surprise to salespeople due to digital advancements. To strengthen the seller-buyer relationship, salespeople can shift their attention to putting the customer first and providing value to them. (Read)

Small business articles from Patriot 

Here are some of the top accounting and payroll articles published by Patriot Software.

Accounting 

The Ins and Outs of a Budget Surplus 

Have more money than you predicted at the end of a period? Woohoo! You have a surplus. Use this article to find out how to record a surplus in your books, types of surpluses you may have (e.g., inventory), and what to do with a surplus. (Read)

What’s the Deal With Your Investments? Calculate Return on Equity to Find Out

Investing in something can be a great thing—unless it turns out to be a dud. To find out if you’re able to turn equity investments into profits, you can calculate return on equity (ROE). Your ROE helps you pinpoint excess debt, find inconsistencies, find your profitability, and more. Check out this article for the full scoop. (Read)

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Payroll 

Employee Retention Credit Owner Wages: Do They Count for the Credit? 

The Employee Retention Credit (ERC) came in clutch for the countless employers who claimed the credit and kept their employees on payroll. But if you’re wondering whether you can claim the credit on shareholder wages, you’re not alone. And, you’re in luck—this article goes over what you need to know about the ERC and shareholder wages. (Read)

Employer Student Loan Repayment: 2021’s Hottest New Benefit Is Here to Stay Tax-free (for a While)
Looking for new employee benefits to offer? You might consider repaying your employees’ student loans. From now through 2025, employer student loan repayments count as education assistance benefits, which are tax-free up to $5,250 per year, per employee. Learn more about the employee benefit here. (Read)