Sales & Marketing Articles

Sales & Marketing - Tips, Training, and News

ChatGPT: Can the New AI Help Your Business?

If you haven’t already heard, ChatGPT is either the end of white-collar jobs or the beginning of a new era of efficiency in the workplace. ChatGPT is an easy-to-use chatbot launched in late 2022 and—depending on how you feel about Skynet—one of the most interesting things to happen in software.

Back to Basics: What Is a Marketing Funnel?

Whether you run a retail or eCommerce business, one thing’s for sure: Not everybody who visits your storefront or website will become a customer. That’s the name of the game in business. But, each prospective customer has an opportunity to convert into a paying customer. To study their journey from prospect to customer (and guide […]

Stop Click Fraud Now and Protect Your Ad Spend

Have you wondered how companies get their website to show up as an ad in search engines? Those ads are called pay-per-click ads (PPC). A company sets a budget, makes an ad, and each time a user clicks the ad, money comes out of the budget. As soon as there’s no more money in the […]

4 Website Design Tips Every Small Business Owner Should Know About

“What exactly is wrong with my website?” Nothing seems to be working. The conversion rate is pedaling backward. Bounce rates keep reaching and breaking all-time highs. Everything is just stuck in an unrewarding cycle of generating and losing leads.

Small Business Saturday 2022: A Big Deal Year-round

Sandwiched between Black Friday and Cyber Monday, Small Business Saturday (SBS) is a staple in the post-Thanksgiving shopping weekend. For the past 12 years, Small Business Saturday has been the perfect way for small businesses to generate revenue and get back in touch with their communities. And, Small Business Saturday 2022 is no exception.

Your Complete Guide to Small Business Video Marketing

Video is one of the most dynamic marketing mediums. Its moving picture element allows you to showcase what your product can do in an engaging way. Marketing videos are also more attention-grabbing due to this element of movement.

What is Merchandising: The Definitive Guide to Merchandising in 2022

Maybe you’re planning on opening up a new store or you just need to spruce things up for the upcoming season. Whatever questions you have about merchandising, we’ve got you covered. Read on to learn exactly what is merchandising and how to harness its power both in-store and online for 2022.

How to Adopt a Social Media Policy for Employees That Defines Roles & Sets Boundaries

Over 70% of adults in the U.S. use social media. And among businesses with over 100+ employees, 92.1% of U.S. marketers use social media. With such high social media usage nationwide, businesses can benefit from having guidelines in place. So if you don’t have one already, it’s time to implement a social media policy for […]

How a Unique Value Proposition Can Help Your Business

When you have a passion and start a business based on that passion, you want to be successful. After all, part of opening a business is wanting to turn a profit. But to bring in customers, you have to stand out and show them why they should choose your business over your competition. That’s where […]

Lead Generation for Small Business Owners: A Beginner’s Guide to Increase Sales

Your ability to generate sales leads in ever-increasing quantity and quality is one of the most important factors in determining how quickly your business grows. This article reviews everything you need to know about lead generation to implement the right strategy, evaluate lead generation campaign options, and properly execute the options you select.