Well, it’s official. Phishing attacks are on the rise. In 2021, 83% of organizations faced a successful email phishing attack. And here’s the other side of the coin: phishing is expensive. These attacks cost large organizations nearly $15 million annually. And because small businesses are three times more likely to be targeted by cybercriminals than […]Read More Hot Topic: What Is Phishing?
“What exactly is wrong with my website?” Nothing seems to be working. The conversion rate is pedaling backward. Bounce rates keep reaching and breaking all-time highs. Everything is just stuck in an unrewarding cycle of generating and losing leads.Read More 4 Website Design Tips Every Small Business Owner Should Know About
When economic times are good, companies can grow and bring in some of the best and brightest names from outside the organization to help the entire unit thrive.Read More How to Switch Focus from Hiring to Internal Development During an Economic Downturn
Research has found that 46% of employees at small- and medium-sized businesses still waste time on inefficient, paper-related workflows—and on a daily basis. Even with as many companies having transitioned to remote workforces or hybrid workforces, paper persists. But, any company looking to transform or adopt more advanced ways of working digitally needs to rethink […]Read More 3 Benefits of Using a Document Management System [Hint: They All Boost Efficiency]
Scoot over, Zoom fatigue. There’s a new sheriff in town: time zone fatigue. If you have one employee working in California, another in Wisconsin, and another in Maine, you’re probably already familiar with the condition. To get through the confusion, you need a cheat sheet to understand the different time zones in the USA. And, […]Read More What Are the Different Time Zones in the USA, and Why Do Businesses Care?
Video is one of the most dynamic marketing mediums. Its moving picture element allows you to showcase what your product can do in an engaging way. Marketing videos are also more attention-grabbing due to this element of movement.Read More Your Complete Guide to Small Business Video Marketing
Here are the best small business articles we read in August. We hope you find this advice for business owners as interesting and useful as we did.Read More Patriot’s Picks: The Best Small Business Articles
One of the great things about running your own business is that there’s no one to answer to but yourself. You are your own boss. The kingpin. The top dog. The big cheese … well, you get the point. While that’s usually a blessing, it can also be a curse if you make the wrong […]Read More The Top 10 Worst Marketing Mistakes to Avoid