After 30+ years in business, my companies have developed a reputation of having low prices. We may not be the rock-bottom lowest-priced vendor, but the price that we charge our customers for the value we provide them is always unmatched by our competitors. Here’s why we deliberately keep our prices low and avoid price increases […]
According to a 2017 consumer review survey, the majority of consumers trust online reviews. The survey has tracked consumer sentiment surrounding reviews for seven years, and the implications are just as important for massive companies as they are for micro mom-and-pop businesses. Because so many consumers are putting faith in reviews, negative reviews can have […]
When you start a business, you’re thinking about what is going to happen tomorrow or next week. You’re probably not thinking about what you are going to do next quarter or year. But as your business grows, you need to develop more of a future focus. You need to have goals and a plan to […]
In business, setting goals and working to achieve them is a constant. Business projects require different amounts of work, staff involvement, and budgets. To make sure you set goals for projects on a case-by-case basis, you can create small business project management plans. Learn about project management basics, why it’s important for small businesses, and […]
Only 32% of U.S. employees are engaged at work, according to Gallup. Without engaged employees, you’ll start to see a drop in productivity and quality of work. And, you’ll see a spike in turnover rates. You need to know how to improve employee engagement to combat these issues.
Most everything is online today. All information is just fingertips away. Your customers are online, so your business needs to be online, too. They will look for your business information online. They want to find your products and services, your location, and your hours. And when your customers need help or have a complaint, they’ll […]
When a candidate accepts your job offer, the work isn’t over. You need to make sure new hires are happy and adjust well in the environment. New employee onboarding is an important part of acclimating new hires. The employee onboarding process can be stressful for both you and new hires. New employees need to fill […]
There are over one billion websites, and viewers tend to bounce around from site to site. One source found that 55% of visitors spend less than 15 seconds on a website. With only 15 seconds, you need to learn how to make your website stand out. Without a strong and unique website, you face high […]
Studies and reports are definitive — engaged employees perform better than disengaged employees. Companies with highly engaged employees see 2.5 times as much revenue and 22% more productivity than companies with disengaged employees. Engaged employees also have a longer employment lifecycle than disengaged employees. This means that an engaged employee in a company is more […]
Scientists have proven that colors have powerful influences on people’s emotions and actions. Use the right color to persuade your customers to your business’s advantage. Pick the most influential color for your logo design and branding and marketing campaigns. Scientific studies discovered that 93% of consumers credit the visual look of a product as their […]
