Small Business Articles

Small Business - Tips, Training, and News

Business owner in front of her shop on Small Business Saturday

Small Business Saturday 2024: A Big Deal Year-round

Sandwiched between Black Friday and Cyber Monday, Small Business Saturday (SBS) is a staple in the post-Thanksgiving shopping weekend. For over a decade, Small Business Saturday has been a great way for small businesses to generate revenue and get back in touch with their communities. And Small Business Saturday 2024 is no exception.

Saleswoman on a tablet talking to a customer.

How to Identify and Handle Customer Pain Points

Understanding the needs of your customers is essential for business success. Anyone can catch a customer’s eye with flashy marketing, but it takes dedication and quality of service to keep people coming back.

Barista using tablet as part of a small business digital transformation.

Small Business Digital Transformation: Definition and Examples

As a small business owner, you have to do more with less. You likely have fewer resources, fewer employees, and a lower budget than large corporations or the unicorns in Silicon Valley. Doing more with less is tricky (29% of business owners say it’s their #1 challenge), but it’s getting easier—thanks to small business digital […]

ChatGPT: Can the New AI Help Your Business?

If you haven’t already heard, ChatGPT is either the end of white-collar jobs or the beginning of a new era of efficiency in the workplace. ChatGPT is an easy-to-use chatbot launched in late 2022 and—depending on how you feel about Skynet—one of the most interesting things to happen in software.

Becoming a Thought Leader in Your Industry

The term thought leader seems to be everywhere online. News articles. LinkedIn posts. Everyone has thought leadership examples or is racing to offer the next best thought leader definition. But if you haven’t heard of it, you may be scratching your head. Read on to learn what’s a thought leader and how to become one.

Employees participating in March Madness

6 Ways to Make March Madness & Employee Engagement a Winning Combination

March Madness is just around the corner. If your business has been around for a while, you’ve probably heard the seasonal cries of alarm. Headlines may read “Is March Madness Killing Business?” or “Study: American Business to Lose Billions to March Madness.” But savvy small business owners don’t need to worry. March Madness isn’t a […]

Hot-desking: The New Way of the Workplace

Thanks to the pandemic, our world looks a little different now, especially in the workplace. There are processes and systems that didn’t even exist a few years ago. One example? Hot-desking. So, what is hot-desking? How does it work? Welcome to your hot-desking 101 guide.

Your Complete Guide to Small Business Video Marketing

Video is one of the most dynamic marketing mediums. Its moving picture element allows you to showcase what your product can do in an engaging way. Marketing videos are also more attention-grabbing due to this element of movement.

Team discussing marketing mistakes to avoid.

The Top 10 Worst Marketing Mistakes to Avoid

One of the great things about running your own business is that there’s no one to answer to but yourself. You are your own boss. The kingpin. The top dog. The big cheese … well, you get the point. While that’s usually a blessing, it can also be a curse if you make the wrong […]

With a Little Help from Your Friends: 18 Small Business Support Associations

You already know that running a small business is hard work. There are a million things to keep track of and a million more that can go wrong day-to-day. But luckily, there is a long list of associations whose main goal is small business support. If you need help getting started, learning more about running […]