Sandwiched between Black Friday and Cyber Monday, Small Business Saturday (SBS) is a staple in the post-Thanksgiving shopping weekend. For the past 12 years, Small Business Saturday has been the perfect way for small businesses to generate revenue and get back in touch with their communities. And, Small Business Saturday 2022 is no exception.Read More Small Business Saturday 2022: A Big Deal Year-round
Video is one of the most dynamic marketing mediums. Its moving picture element allows you to showcase what your product can do in an engaging way. Marketing videos are also more attention-grabbing due to this element of movement.Read More Your Complete Guide to Small Business Video Marketing
One of the great things about running your own business is that there’s no one to answer to but yourself. You are your own boss. The kingpin. The top dog. The big cheese … well, you get the point. While that’s usually a blessing, it can also be a curse if you make the wrong […]Read More The Top 10 Worst Marketing Mistakes to Avoid
You already know that running a small business is hard work. There are a million things to keep track of and a million more that can go wrong day-to-day. But luckily, there is a long list of associations whose main goal is small business support. If you need help getting started, learning more about running […]Read More With a Little Help from Your Friends: 18 Small Business Support Associations
With all the choices that customers have, keeping them happy is more important than ever. Unhappy customers may leave for other businesses and/or give you negative reviews online. Customer satisfaction scores, or CSAT scores, are a quick and easy way to check in with your customers and see how they feel about your business or […]Read More Rate This Article 10/10: What Does CSAT Stand For?
Contracts are legally binding agreements made between two parties. For a business, contracts help make sure you get what you pay for and can protect you from certain liabilities. As a business owner, you’ll come across a wide variety of contracts. Read on to learn about types of contracts in business. What is a contract? […]Read More Sign on the Dotted Line: Types of Contracts in Business
You’ve probably been on hold with a customer support representative before. And, sadly, it may not have gone great. You aren’t alone. Thirty-three percent of callers report that being placed on hold is the most frustrating part of customer service. Calls to customer service can be long and complicated, and emotions can get hot. But […]Read More Please Hold. How Important Is Customer Support, Anyway?
Maybe you’re planning on opening up a new store or you just need to spruce things up for the upcoming season. Whatever questions you have about merchandising, we’ve got you covered. Read on to learn exactly what is merchandising and how to harness its power both in-store and online for 2022.Read More What is Merchandising: The Definitive Guide to Merchandising in 2022
The key to productivity is engagement, consistency, focus, organization, and … design? Actually, yes. An employee’s happiness goes hand in hand with productivity. And as we all know, it’s the little things in life.Read More 6 Office Design Ideas [+ Tips] to Take Productivity Up a Notch
Many businesses (31% of them to be exact) claim to be data-driven. Does yours? And if so, do you actually know how to use data in business? Or, are you just flying by the seat of your pants? If you want to learn how to use business data the right way and find out how […]Read More Get Your Head Out of the Sand! Learn How to Use Data in Business