Every business relies on reports to know just how they’re doing. New business owners often struggle to understand the real value of reports and which matter most, and this can lead to them making the wrong choices. Bloomberg estimates 8 out of 10 new businesses fail in the first 18 months—that’s a startling 80%. How […]
You can manage many business owner responsibilities on your own, such as handling day-to-day operations and making financial decisions. But sometimes, you need outside help, such as guidance from a small business lawyer. A business attorney can do much more than help companies file for small business bankruptcy. Whether you’re seeking their advice to grow […]
If you want to attract and retain employees, customers, investors, and other brand ambassadors, you need to develop an alluring company culture. But, building company culture doesn’t happen overnight. Be patient when developing your small business’s company culture, and follow the steps in this article to make it worth your time. Read on to learn […]
Business cards have been used by professionals for decades. As a business owner, having these cards handy might make the difference between being remembered and forgotten. But in the digital age, are business cards still relevant? Read on to learn more about business cards, whether you should use them for your business, and how to […]
Sandwiched between Black Friday and Cyber Monday, Small Business Saturday® is sweeping the nation yet again. Small Business Saturday 2018 delivers a chance for small companies to tackle the holiday shopping season. Big businesses might be ramping up their marketing campaigns for the holidays, but being a part of Small Business Saturday (SBS) can position […]
During your entrepreneurship career, you’ve likely learned that offering stellar customer service drives traffic, purchases, and profits. But sometimes, you fall short of offering the best customer service possible. How can you improve customer service, especially when you’re a busy small business owner? Tips to improve customer service Without customers, you can’t afford to pay […]
More and more people are now open to remote work. In fact, a lot of them prefer working this way. A study shows that over 43% of US employees worked remotely during 2017, and the numbers show that the interest is only growing. At the same time, an increasing number of small businesses understand that […]
Without question, website authority is pivotal in getting your website noticed. Having website authority means you’re not only a reputable business, but your site provides thorough information for potential clients, you are trusted by industry experts, and most importantly—are trusted by popular search engines. When you’re a small business just beginning your online presence, 90 […]
The fundamental purpose of a company website is to provide information. So, it might seem as if the more information your website provides, the better of a job it’s doing serving your company’s interests. Studies of consumer behavior, however, including time spent on-page and conversion rates, indicate this is not actually the case. Instead of […]
What are your business’s strengths and weaknesses? What about your opportunities and threats? If you aren’t able to effectively answer these questions, you need to conduct a SWOT analysis. A SWOT analysis can help you evaluate your business, institute appropriate changes, and improve operations. Learn what a SWOT analysis is, find out how to conduct […]
