Casey Campbell co-owns Hair N’At with licensed cosmetologist Alysha Campbell. The full-service salon opened its doors on September 1, 2015 in Apollo, Pennsylvania.
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Small Business Tips and Training
Stop Click Fraud Now and Protect Your Ad Spend
Have you wondered how companies get their website to show up as an ad in search engines? Those ads are called pay-per-click ads (PPC). A company sets a budget, makes an ad, and each time a user clicks the ad, money comes out of the budget. As soon as there’s no more money in the […]
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How to Help an Underperforming Employee Get Back on Track
In a best-case scenario, your employees operate at the highest levels of their abilities. They’re punctual, dedicated to improving, and invested in their work. When this happens, every aspect of your business benefits. But, you may have underperforming employees. And when an employee can’t do their work, others have to pick up the slack.
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Hot Topic: What Is Phishing?
Well, it’s official. Phishing attacks are on the rise. In 2021, 83% of organizations faced a successful email phishing attack. And here’s the other side of the coin: phishing is expensive. These attacks cost large organizations nearly $15 million annually. And because small businesses are three times more likely to be targeted by cybercriminals than […]
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4 Website Design Tips Every Small Business Owner Should Know About
“What exactly is wrong with my website?” Nothing seems to be working. The conversion rate is pedaling backward. Bounce rates keep reaching and breaking all-time highs. Everything is just stuck in an unrewarding cycle of generating and losing leads.
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How to Switch Focus from Hiring to Internal Development During an Economic Downturn
When economic times are good, companies can grow and bring in some of the best and brightest names from outside the organization to help the entire unit thrive.
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3 Benefits of Using a Document Management System [Hint: They All Boost Efficiency]
Research has found that 46% of employees at small- and medium-sized businesses still waste time on inefficient, paper-related workflows—and on a daily basis. Even with as many companies having transitioned to remote workforces or hybrid workforces, paper persists. But, any company looking to transform or adopt more advanced ways of working digitally needs to rethink […]
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Your Complete Guide to Small Business Video Marketing
Video is one of the most dynamic marketing mediums. Its moving picture element allows you to showcase what your product can do in an engaging way. Marketing videos are also more attention-grabbing due to this element of movement.
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The Top 10 Worst Marketing Mistakes to Avoid
One of the great things about running your own business is that there’s no one to answer to but yourself. You are your own boss. The kingpin. The top dog. The big cheese … well, you get the point. While that’s usually a blessing, it can also be a curse if you make the wrong […]
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With a Little Help from Your Friends: 18 Small Business Support Associations
You already know that running a small business is hard work. There are a million things to keep track of and a million more that can go wrong day-to-day. But luckily, there is a long list of associations whose main goal is small business support. If you need help getting started, learning more about running […]
Read More With a Little Help from Your Friends: 18 Small Business Support Associations