Sandwiched between Black Friday and Cyber Monday, Small Business Saturday (SBS) is a staple in the post-Thanksgiving shopping weekend. For over a decade, Small Business Saturday has been a great way for small businesses to generate revenue and get back in touch with their communities. And Small Business Saturday 2024 is no exception.
Read More Small Business Saturday 2024: A Big Deal Year-roundSmall Business Blog
Small Business Tips and Training
Navigating Employee Flight Risk: Signs and Strategies for Retention
Over 25% of U.S. workers quit their jobs in 2023. Do you need help retaining top talent in your business? Look at your employee flight risk to determine how likely an employee will leave your company.
Read More Navigating Employee Flight Risk: Signs and Strategies for RetentionFinance in Project Management: Definition, Challenges, and Ways to Improve
Managing a project’s finances is essential to successful project delivery. Yet, only 34% of projects are completed mostly or always on budget. That means nearly 66% of completed projects are within their planned budget. That’s a lot of financial failure.
Read More Finance in Project Management: Definition, Challenges, and Ways to ImproveHow Social Media Competitor Monitoring Can Propel Your Business Forward
Social media for business can be a real treasure trove. New opportunities, new customers to reach, perhaps even new revenue streams. While this is all true, it’s just as important to remember another crucial aspect in which social media can help your business: keeping an eye on your competition.
Read More How Social Media Competitor Monitoring Can Propel Your Business ForwardA Comprehensive Guide to Mastering Content Optimization for Small Businesses
You could have crafted the most in-depth content, but that wouldn’t matter if it’s not optimized for search engines. Optimizing your content for search engines, particularly your site content, is critical to ensuring it gets the visibility it deserves. Whether it’s content for your site, online course platforms, or emails, you also need your content […]
Read More A Comprehensive Guide to Mastering Content Optimization for Small BusinessesWhat’s the Average Age to Start a Business? The Answer May Surprise You
Some people believe that the younger you are when starting a business, the more likely you are to see success. Others may sway the other way and believe that the older and wiser you are when starting a business, the better. Regardless of how old you are when you become an entrepreneur, starting a business […]
Read More What’s the Average Age to Start a Business? The Answer May Surprise YouBusiness Texting for Small and Medium-Sized Enterprises: A Complete Guide
Texting is a powerful tool that small and medium-sized businesses can use to communicate efficiently with their customers, clients, partners, and employees. Its direct and immediate nature sets it apart from other communication channels.
Read More Business Texting for Small and Medium-Sized Enterprises: A Complete GuideBuilding a Healthy Workplace: Implementing Effective Mental Health Initiatives
One in five U.S. adults (20%) experience some type of mental illness, such as anxiety and depression. And 33% of people feel extreme stress, and 77% say stress impacts their physical health. Some companies implement mental health initiatives in the workplace (e.g., wellness programs) to decrease stress and increase engagement.
Read More Building a Healthy Workplace: Implementing Effective Mental Health InitiativesSmall Business Incubators: Growth and Innovation for Your Startup
Want to start a small business but worried you don’t know enough about the entrepreneurial journey? Or, did you recently start a new venture and feel … stuck? You might be interested in a small business incubator. Small business incubators provide tools, resources, and support for startups.
Read More Small Business Incubators: Growth and Innovation for Your StartupHow to Identify and Handle Customer Pain Points
Understanding the needs of your customers is essential for business success. Anyone can catch a customer’s eye with flashy marketing, but it takes dedication and quality of service to keep people coming back.
Read More How to Identify and Handle Customer Pain PointsHome
Customer Spotlight
Unlocking History at the Gettysburg Mercantile Museum
John Buchheister owns the Gettysburg Mercantile Museum, a unique 1800s general store guided tour located in Gettysburg, Pennsylvania.