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You could have crafted the most in-depth content, but that wouldn’t matter if it’s not optimized for search engines. Optimizing your content for search engines, particularly your site content, is critical to ensuring it gets the visibility it deserves. Whether it’s content for your site, online course platforms, or emails, you also need your content […]
Read More A Comprehensive Guide to Mastering Content Optimization for Small Businesses
Some people believe that the younger you are when starting a business, the more likely you are to see success. Others may sway the other way and believe that the older and wiser you are when starting a business, the better. Regardless of how old you are when you become an entrepreneur, starting a business […]
Read More What’s the Average Age to Start a Business? The Answer May Surprise You
Texting is a powerful tool that small and medium-sized businesses can use to communicate efficiently with their customers, clients, partners, and employees. Its direct and immediate nature sets it apart from other communication channels.
Read More Business Texting for Small and Medium-Sized Enterprises: A Complete Guide
One in five U.S. adults (20%) experience some type of mental illness, such as anxiety and depression. And 33% of people feel extreme stress, and 77% say stress impacts their physical health. Some companies implement mental health initiatives in the workplace (e.g., wellness programs) to decrease stress and increase engagement.
Read More Building a Healthy Workplace: Implementing Effective Mental Health Initiatives
Want to start a small business but worried you don’t know enough about the entrepreneurial journey? Or, did you recently start a new venture and feel … stuck? You might be interested in a small business incubator. Small business incubators provide tools, resources, and support for startups.
Read More Small Business Incubators: Growth and Innovation for Your Startup
Understanding the needs of your customers is essential for business success. Anyone can catch a customer’s eye with flashy marketing, but it takes dedication and quality of service to keep people coming back.
Read More How to Identify and Handle Customer Pain Points
As a small business owner, you have to do more with less. You likely have fewer resources, fewer employees, and a lower budget than large corporations or the unicorns in Silicon Valley. Doing more with less is tricky (29% of business owners say it’s their #1 challenge), but it’s getting easier—thanks to small business digital […]
Read More Small Business Digital Transformation: Definition and Examples
HR communications are often overlooked when compared to marketing messages and ad campaigns. Misdirected marketing loses your customers. Poor internal communications lead to disengaged employees and higher turnover.
Read More How to Build an Engaging HR Communication Strategy for Small Business Employee Retention
Scoot over, Zoom fatigue. There’s a new sheriff in town: time zone fatigue. If you have one employee working in California, another in Wisconsin, and another in Maine, you’re probably already familiar with the condition. To get through the confusion, you need a cheat sheet to understand the different time zones in the USA. And, […]
Read More What Are the Different Time Zones in the USA, and Why Do Businesses Care?
For HR professionals, benefits administration is becoming more and more important to consider.
Read More What HR Professionals Need to Know About Benefits Administration