Small Business Blog

Small Business Tips and Training

How to Be a Good Leader and Manager in Your Small Business 

You’re a savvy business owner with an unparalleled passion for your company. But, that doesn’t mean you’re automatically good at everything you need for business success, like accounting expertise, payroll knowledge, and leadership skills. Speaking of which … Do you know how to be a good leader and manager?

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6 Ways to Make March Madness & Employee Engagement a Winning Combination

March Madness is just around the corner. If your business has been around for a while, you’ve probably heard the seasonal cries of alarm. Headlines may read “Is March Madness Killing Business?” or “Study: American Business to Lose Billions to March Madness.” But savvy small business owners don’t need to worry. March Madness isn’t a […]

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Back to Basics: What Is a Marketing Funnel?

Whether you run a retail or eCommerce business, one thing’s for sure: Not everybody who visits your storefront or website will become a customer. That’s the name of the game in business. But, each prospective customer has an opportunity to convert into a paying customer. To study their journey from prospect to customer (and guide […]

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Stop Click Fraud Now and Protect Your Ad Spend

Have you wondered how companies get their website to show up as an ad in search engines? Those ads are called pay-per-click ads (PPC). A company sets a budget, makes an ad, and each time a user clicks the ad, money comes out of the budget. As soon as there’s no more money in the […]

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How to Help an Underperforming Employee Get Back on Track

In a best-case scenario, your employees operate at the highest levels of their abilities. They’re punctual, dedicated to improving, and invested in their work. When this happens, every aspect of your business benefits. But, you may have underperforming employees. And when an employee can’t do their work, others have to pick up the slack.

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Hot Topic: What Is Phishing? 

Well, it’s official. Phishing attacks are on the rise. In 2021, 83% of organizations faced a successful email phishing attack. And here’s the other side of the coin: phishing is expensive. These attacks cost large organizations nearly $15 million annually. And because small businesses are three times more likely to be targeted by cybercriminals than […]

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Customer Spotlight

Happy Customers Wag Their Tails at Dogpatch Resort 

Sunni Liston is the owner of Dogpatch Resort, a boutique dog resort in Clackamas County, Oregon.

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