You already know that leads are vital to your business’s future. And you can’t bring in quality leads without spending money on marketing. You’ve got to speculate to accumulate, right? But do you know how much it actually costs to generate a single lead?
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Performance - Tips, Training, and News

Finance in Project Management: Definition, Challenges, and Ways to Improve
Managing a project’s finances is essential to successful project delivery. Yet, only 34% of projects are completed mostly or always on budget. That means nearly 66% of completed projects are within their planned budget. That’s a lot of financial failure.
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What HR Professionals Need to Know About Benefits Administration
For HR professionals, benefits administration is becoming more and more important to consider.
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Get Your Head Out of the Sand! Learn How to Use Data in Business
Many businesses (31% of them to be exact) claim to be data-driven. Does yours? And if so, do you actually know how to use data in business? Or, are you just flying by the seat of your pants? If you want to learn how to use business data the right way and find out how […]
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Want Your Company to Succeed? Set Some SMART Goals for Business
When you start a business, you have plenty of goals. Maybe you want to reach a certain customer count by year-end. Or, maybe you want to make a profit by a specific month or year. Whichever goals you strive to achieve, make sure that they’re smart—well, SMART goals, that is. But, what exactly are SMART […]
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Workplace Trends: Modernize Your Business for Success
All in all, 2020 was a doozy of a year. The new decade brought with it a number of new workplace trends for many employers, including new sanitary needs, social distancing, and even a transition to work-from-home options. Here’s how you can use workplace trends to remain competitive.
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Building Business Resilience in the Age of Coronavirus and Beyond
With COVID-19 continuing to wreak havoc on company operations nationwide, we need business resilience now more than ever. So what is business resilience, why does it matter, and how do you get it? Read on to find out.
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How to Improve Business: Achieving Better Results in 2020
Another year, another chance to grow your small business. So, do you want to know how to improve business? Unfortunately, there’s no magic formula for achieving better business results. You can, however, set yourself up for success now and throughout the year.
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4 Ways to Attract and Retain Top Sales Talent
The famous saying, “Always Be Closing,” only rings true when you have the best salespeople on your team to get the job done.
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What Is an Employee Performance Improvement Plan?
Is one of your workers going down the rabbit hole of idleness? If so, you may consider putting them on an employee performance improvement plan (PIP).
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