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Dance With the One Who Brung Ya

Dance With the One Who Brung Ya!

Dance With the One Who Brung Ya

This phrase sounds like something you’d hear in a movie with farmers in it. But, there’s an enormous business lesson here. A lesson that has turned many people into millionaires. Picture this: An average-looking guy takes a good-looking girl to a dance. She could easily leave him for the better-looking guys who ask her to […]

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Learn the benefits of hiring interns.

5 Ways Your Small Business Will Benefit From Hiring Interns

Learn the benefits of hiring interns.

This column was originally published on Entrepreneur.com on 1/18/2017. A lot of college students are on the lookout for work experience. Many of them will seek out internships and skill-building opportunities, and chances are, at least one potential intern is likely contact your business. You might be interested in hiring interns but aren’t sure if […]

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Launch your startup no matter how the economy is doing.

The Only 5 Things You Need to Launch a Startup in Any Economy

Launch your startup no matter how the economy is doing.

This column was originally published on Entrepreneur.com on 6/1/2016. In 2008, one of my startups, Career Marketplace, was sinking fast. The market had tanked, new business was hard to come by and jobs were drying up. Career Marketplace, an online intermediary for job seekers and job creators, was getting hit particularly hard. After a few rough […]

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Times sucks that kill startups

10 Time Sucks That Kill Startups

Times sucks that kill startups

This column was originally published on Entrepreneur.com on 4/4/2016. As an entrepreneur, the most valuable asset you have is your time. You’ll rarely have enough time to do what you need, and virtually never enough time to do what you want. The general assumption is, since time is free, you’ll simply spend as much time as […]

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Learn ways to get PR for your small business.

7 Ways to Get PR Before You Can Afford to Hire a PR Manager

Learn ways to get PR for your small business.

This column was originally published on Entrepreneur.com on 6/1/2016. If you’re good at networking, you can be good at PR for your startup. Public Relations is all about building relationships by sharing mutually beneficial information.

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Answer these questions to target your customer base.

5 Must-Answer Questions to Succeed Targeting Your Customer Base

Answer these questions to target your customer base.

This column was originally published on Entrepreneur.com on 5/25/2016.  Marketing 101 is all about a little thing called “segmentation.” It’s not enough to say you sell your product to humans. You need to know as much about those humans as you possibly can. Specifically, what parts of their humanity correlate well with the purchase of […]

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Find out how to test a business idea before launching your startup.

How to Test a Business Idea

Find out how to test a business idea before launching your startup.

You have a great business idea — at least you think you do — and you are ready to be the entrepreneur you’ve always wanted to be. But is your idea truly great, or are your aspirations great and your ideas a bit…meh.

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DBA

Does Your Small Business Need a DBA?

DBA

Your business’s name is a customer’s first impression of your company. On top of being noticeable, your name needs to be legal. Some businesses must file a DBA name to stay compliant with state laws. What is a DBA, and does your small business need one? What is a DBA? A doing business as (DBA) […]

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How to Create a Mission Statement

How to Create a Mission Statement for Your Business

How to Create a Mission Statement

You’re a small business owner, and you want to take your business to the next level. It’s time to learn how to create your mission statement. A mission statement reflects your business’s goals and values with few words. You use a mission statement to show potential customers what makes your company stand out. I’ve created […]

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Trademarks and patents are an important part of your business's identity.

Does Your Small Business Need a Trademark?

Trademarks and patents are an important part of your business's identity.

As a small business owner, you know how important it is to protect your business. But, are you protecting your company’s name? A trademark can save you a lot of money and headaches that come with other companies using your brand as their own. Consider trademarking your business before your reputation is on the line. […]

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