This column was originally published on Entrepreneur.com on 6/1/2016. In 2008, one of my startups, Career Marketplace, was sinking fast. The market had tanked, new business was hard to come by and jobs were drying up. Career Marketplace, an online intermediary for job seekers and job creators, was getting hit particularly hard. After a few rough […]
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This column was originally published on Entrepreneur.com on 4/4/2016. As an entrepreneur, the most valuable asset you have is your time. You’ll rarely have enough time to do what you need, and virtually never enough time to do what you want. The general assumption is, since time is free, you’ll simply spend as much time as […]
This column was originally published on Entrepreneur.com on 6/1/2016. If you’re good at networking, you can be good at PR for your startup. Public Relations is all about building relationships by sharing mutually beneficial information.
This column was originally published on Entrepreneur.com on 5/25/2016. Marketing 101 is all about a little thing called “segmentation.” It’s not enough to say you sell your product to humans. You need to know as much about those humans as you possibly can. Specifically, what parts of their humanity correlate well with the purchase of […]
You have a great business idea — at least you think you do — and you are ready to be the entrepreneur you’ve always wanted to be. But is your idea truly great, or are your aspirations great and your ideas a bit…meh.
Your business’s name is a customer’s first impression of your company. On top of being noticeable, your name needs to be legal. Some businesses must file a DBA name to stay compliant with state laws. What is a DBA, and does your small business need one? What is a DBA? A doing business as (DBA) […]
You’re a small business owner, and you want to take your business to the next level. It’s time to learn how to create your mission statement. A mission statement reflects your business’s goals and values with few words. You use a mission statement to show potential customers what makes your company stand out. I’ve created […]
As a small business owner, you know how important it is to protect your business. But, are you protecting your company’s name? A trademark can save you a lot of money and headaches that come with other companies using your brand as their own. Consider trademarking your business before your reputation is on the line. […]
Creating milestones is key to moving your business forward. Milestones help you reach your short- and long-term goals. As you work toward milestones, you should track your results. Use the information you collect to improve your business operations. How to set business milestones You need to plan ahead when setting milestones for your business. To […]
Do you ever lose motivation during day-to-day operations at your small business? When your energy starts to fade, your company could suffer. To stay focused on your success, use ways to prevent burnout. Ways to prevent burnout at your small business As a small business owner, there are times when it’s difficult to stay motivated. Try […]
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