Guest Author:

Austin Guanzon

Austin Guanzon is the Tier 1 Support Manager for Dialpad, the leading AI-powered customer intelligence platform. He is a customer retention and technical support expert, with experience at some of the largest tech service companies in the US. Austin is also the co-founder of the California based Infinity Martial Arts and has served as an instructor in the sport. You can find him on LinkedIn.

Saleswoman on a tablet talking to a customer.

How to Identify and Handle Customer Pain Points

Understanding the needs of your customers is essential for business success. Anyone can catch a customer’s eye with flashy marketing, but it takes dedication and quality of service to keep people coming back.