Promoting a small business can be tough (and expensive). How do you get customers to fall in love with your products and services without breaking the bank? Use a brand recognition strategy to boost business with word-of-mouth marketing. What is your brand? Sometimes, small business owners struggle to understand what a brand is. But, the […]
No two employees are the same. Your employees have different backgrounds, experiences, and mindsets. They work at different paces and have varying strengths and weaknesses. A diverse workforce is great for small business, but employee differences can also cause conflict.
Does your small business workforce operate as a team? If not, your business could be suffering. Teamwork in the workplace is essential to run efficiently. You need to know how to build teamwork among your employees. Building teamwork in the workplace Are you a small business leader looking to bring your team together? Try these […]
Your business’s name is a customer’s first impression of your company. On top of being noticeable, your name needs to be legal. Some businesses must file a DBA name to stay compliant with state laws. What is a DBA, and does your small business need one? What is a DBA? A doing business as (DBA) […]
As a small business owner, you know how important it is to protect your business. But, are you protecting your company’s name? A trademark can save you a lot of money and headaches that come with other companies using your brand as their own. Consider trademarking your business before your reputation is on the line. […]
Creating milestones is key to moving your business forward. Milestones help you reach your short- and long-term goals. As you work toward milestones, you should track your results. Use the information you collect to improve your business operations. How to set business milestones You need to plan ahead when setting milestones for your business. To […]
Do you ever lose motivation during day-to-day operations at your small business? When your energy starts to fade, your company could suffer. To stay focused on your success, use ways to prevent burnout. Ways to prevent burnout at your small business As a small business owner, there are times when it’s difficult to stay motivated. Try […]
If you’re like many small business owners, you use your personal savings, startup business credit cards, and small business loans to fund your company. But, sometimes, you need more funding to grow. How to pitch to investors Once you find the right private investors for your small business, you will need to plan for a […]
As a small business owner, it’s important to get hiring right the first time. With few employees, everyone needs to have the skills required to get the job done. It’s critical to attract good candidates that fit with your company. Do you know how to hire great employees? How to Hire Great Employees But, to […]
In the early stages of building your business, you use marketing to attract new customers. You need to keep customers coming back. That’s why marketing to existing customers is essential for your small business. Your current customers are often your most predictable buyers. And, marketing to current customers is less expensive. In fact, depending on […]
