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A whopping 97% of people turn to online search engines, like Google, to learn more about and research businesses in their area. So, you want to be seen on these search engines to increase website traffic and, ultimately, sales. One way you can increase your online presence is by setting up Google My Business.
Read More How to Go About Setting up Google My Business
Do your employees like listening to music while they work? For many, music helps increase engagement, morale, and overall productivity. But, is music in the workplace actually beneficial to your business’s growth?
Read More Music in the Workplace: Can it Help Productivity, or Is it Treble?
Cardell and Karla McDonald are the co-owners of Show-Me Shaved Ice, a seasonal shaved ice and frozen custard stand located in Hannibal, Missouri.
Read More Show-Me Shaved Ice Is a Show-stopper in the Summer
Productive, happy, and engaged teams all have one thing in common: a positive, supportive, and healthy work environment. Toxic workplaces? Well, they look a little different. In negative environments, gossip, conflict, and poor communication run rampant. So, how do you know if your business is plagued with toxicity? Keep your eyes peeled for signs of […]
Read More 6 Signs of a Toxic Workplace (and What to Do About Them)
A big part of your goals when running a business is to sell your products or services to gain a profit, right? So, that means that you want to use every way possible to sell, sell, sell. With the rise and massive presence of social media, you might be thinking this is a good way […]
Read More Gone Digital, Staying Digital: 4 Tips for Social Media Optimization
Great. You got a negative online review that’s now readable by everyone—current and potential customers alike. Before hastily typing out a response you may regret later, learn how to respond to a bad review. You just may be able to turn the situation into a marketing opportunity and keep the disgruntled customer.
Read More The Bad Review Blues: Do’s and Don’ts of Responding
What’s the magic formula for business success? Well (cue incorrect buzzer noise from game show), there isn’t one. But there are tips for starting a business that you can use to reach your unique business success formula.
Read More 8 Not-so-tricky Tips for Starting a Business, from Successful Small Business Owners
Hiring employees is exciting. You’re ready to dive in and get to work because you think, “I found the perfect person!” But even in a digital world full of remote employees (thanks, COVID!), you may realize that an employee is no longer a good fit. In that case, it may be time to let them […]
Read More The Downside to Digital Work: How to Terminate a Remote Employee
When you start a business, you have plenty of goals. Maybe you want to reach a certain customer count by year-end. Or, maybe you want to make a profit by a specific month or year. Whichever goals you strive to achieve, make sure that they’re smart—well, SMART goals, that is. But, what exactly are SMART […]
Read More Want Your Company to Succeed? Set Some SMART Goals for Business
For our May spotlight, we spoke with Renata Papadopolous, owner of Lovely Cakes.
Read More The Award-winning and Oh-so-beautiful Confections of Lovely Cakes