This column was originally published on Entrepreneur.com on 5/25/2016. Marketing 101 is all about a little thing called “segmentation.” It’s not enough to say you sell your product to humans. You need to know as much about those humans as you possibly can. Specifically, what parts of their humanity correlate well with the purchase of […]
So what is local SEO and why is local SEO important for your small business? SEO (Search Engine Optimization) is a formula used by search engines to determine the authority of a site, when ranking it within certain search results. Why is local SEO important? Many businesses aim to rank high up in these lists […]
As a small business owner, you naturally want to lead your business towards success. The way you choose to lead your team has a huge impact on your company. Fostering effective teamwork in an organization is an important step in building a strong workforce. You need to know how to be a team player at […]
As a small business owner, conducting interviews is one of your responsibilities. You might be just as nervous as the people you interview. Or, you might worry that you won’t hire the right person after the interviews. Here are some tips for conducting an interview.
You have a great business idea — at least you think you do — and you are ready to be the entrepreneur you’ve always wanted to be. But is your idea truly great, or are your aspirations great and your ideas a bit…meh.
As a small business owner, you might be forgiven for thinking that you’re not likely to be the target of fraud. After all, why would anyone come after you when there are bigger fish to fry? In fact though, small businesses are often the targets of money or payroll fraud because they are less likely […]
Your business writing skills are more important now than ever before. You communicate via emails, IMs (instant messages), and texts. You’re writing all the time. To be competitive in the marketplace, your skills need to be constantly nurtured and updated.
As a business owner, you do a lot. It can be hard to know how to be a business leader when you have a million and one things on your plate. Managing employees, handling accounting and payroll, and finding the time to focus on revenue-generating tasks are all important, but are they enough? Putting precedence […]
When you run a small business, you offer customers a personal experience unlike one they would get at a major corporation. But, how is your online presence? In addition to face-to-face interactions, you should be engaging customers through social media. You don’t have time to do everything when you run a small business. However, you […]
Your business location is a big deal. Whether you’re it’s your first time around or you’re opening a second location, choosing a business location is not a decision you should make on a whim. Your choice can impact your business’s chance of survival. Why is location important when starting a business? Choosing a location for […]
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