A big part of your goals when running a business is to sell your products or services to gain a profit, right? So, that means that you want to use every way possible to sell, sell, sell. With the rise and massive presence of social media, you might be thinking this is a good way […]
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Small Business Tips and Training
The Bad Review Blues: Do’s and Don’ts of Responding
July 9, 2021Great. You got a negative online review that’s now readable by everyone—current and potential customers alike. Before hastily typing out a response you may regret later, learn how to respond to a bad review. You just may be able to turn the situation into a marketing opportunity and keep the disgruntled customer.
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The Downside to Digital Work: How to Terminate a Remote Employee
June 18, 2021Hiring employees is exciting. You’re ready to dive in and get to work because you think, “I found the perfect person!” But even in a digital world full of remote employees (thanks, COVID!), you may realize that an employee is no longer a good fit. In that case, it may be time to let them […]
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Want Your Company to Succeed? Set Some SMART Goals for Business
June 11, 2021When you start a business, you have plenty of goals. Maybe you want to reach a certain customer count by year-end. Or, maybe you want to make a profit by a specific month or year. Whichever goals you strive to achieve, make sure that they’re smart—well, SMART goals, that is. But, what exactly are SMART […]
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The Award-winning and Oh-so-beautiful Confections of Lovely Cakes
June 2, 2021For our May spotlight, we spoke with Renata Papadopolous, owner of Lovely Cakes.
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Can You Run a Business Out of an Apartment or Other Rented Property?
June 1, 2021Maybe you had a commercial property for your business and closed it up to work out of your home and save on overhead. Or, perhaps you’re just starting out and want to set up a home-based business and see how things go. But, what if you rent? Can you run a business out of an […]
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10 Email Marketing Tips and Tricks to Keep up Your Sleeve
May 21, 2021With 87% of B2B and 79% of B2C marketers using email, it’s no secret that it can be a great marketing tool for your business. But if you’re not using emails to your advantage and optimizing them as much as possible, your business could be missing out on new customers, additional sales, and more. To […]
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Rockstar? CEO? Founder? Here are 11 Small Business Owner Titles to Consider
April 30, 2021Owning your own business may have you feeling like a superstar, but is that the title you want for yourself? Maybe you want to keep it classic and choose CEO. Or, perhaps you want to be a bit more modern and pick Founder. Is your business creative and edgy? You can elect to use a […]
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Need a Buzzworthy Gift? Wink Boutique Has You Covered
April 29, 2021For our April spotlight, we spoke with Brittany Parker, owner of Wink Boutique.
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8 Small Business Tools You Need to Streamline Operations
April 20, 2021Small businesses are the lifeblood of any economy. Over 90% of the business population represents the small to medium enterprise (SME) population. Yet while SMEs make up a large portion of business owner shares, GDP, and economic activity, most of them struggle.
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