Understanding the needs of your customers is essential for business success. Anyone can catch a customer’s eye with flashy marketing, but it takes dedication and quality of service to keep people coming back.
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Small Business Tips and Training
Small Business Digital Transformation: Definition and Examples
As a small business owner, you have to do more with less. You likely have fewer resources, fewer employees, and a lower budget than large corporations or the unicorns in Silicon Valley. Doing more with less is tricky (29% of business owners say it’s their #1 challenge), but it’s getting easier—thanks to small business digital […]
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How to Build an Engaging HR Communication Strategy for Small Business Employee Retention
HR communications are often overlooked when compared to marketing messages and ad campaigns. Misdirected marketing loses your customers. Poor internal communications lead to disengaged employees and higher turnover.
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What Are the Different Time Zones in the USA, and Why Do Businesses Care?
Scoot over, Zoom fatigue. There’s a new sheriff in town: time zone fatigue. If you have one employee working in California, another in Wisconsin, and another in Maine, you’re probably already familiar with the condition. To get through the confusion, you need a cheat sheet to understand the different time zones in the USA. And, […]
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What HR Professionals Need to Know About Benefits Administration
For HR professionals, benefits administration is becoming more and more important to consider.
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Unlocking History at the Gettysburg Mercantile Museum
John Buchheister owns the Gettysburg Mercantile Museum, a unique 1800s general store guided tour located in Gettysburg, Pennsylvania.
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Mastering the Art of Social Commerce for Your Startup
Social media has become an integral part of our lives. It has transformed how we communicate, share experiences, and make purchasing decisions.
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How a Unique Value Proposition Can Help Your Business
When you have a passion and start a business based on that passion, you want to be successful. After all, part of opening a business is wanting to turn a profit. But to bring in customers, you have to stand out and show them why they should choose your business over your competition. That’s where […]
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How to Build a Winning Content Strategy for Your Small Business
In today’s highly competitive digital landscape, small businesses need a strong content strategy to stand out and succeed. A good content strategy can help small businesses like you boost brand awareness, drive traffic to your website, and generate leads.
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Employee Safety Laws to Keep in Mind
There’s nothing more valuable than human life. This is why the federal and state governments take great steps to protect employees from workplace harm through employee safety laws.
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