At some point, your small business will need more money. You’ll need more space, inventory, or equipment and there won’t be enough money in your business bank account. When you get to this point, you need to take on debt. Don’t think of business debt as bad. Learning how to get your business out of […]
As a small business owner, you want your customers to be happy. You also want your employees to be happy. But, have you ever thought about the connection between the two? Employee engagement and customer service Employee engagement and customer satisfaction are extremely related. Think about it—when employees like their jobs, they do good work. […]
Here are the best small business articles we read in September. We hope you find them as interesting and useful as we did.
You often hear that you’re “only as good as the people you hire.” There’s no doubt this phrase is true, especially when we’re talking about small businesses. But, what you don’t hear as often is that continuing training and encouraging employee development is just as important as hiring, if not more so.
Sales and marketing are undeniably intertwined. To successfully find, nurture, close, and retain leads the two departments have to work together. And to that end, it’s often assumed that the two departments can use the same software solutions to do their work. After all, the same audience members touched by marketing automation software will also […]
This column was originally published on Entrepreneur.com on 1/18/2017. A lot of college students are on the lookout for work experience. Many of them will seek out internships and skill-building opportunities, and chances are, at least one potential intern is likely contact your business. You might be interested in hiring interns but aren’t sure if […]
For many workers, most of a standard eight-hour workday is devoted to sitting at a desk. Sitting for extended periods of time can lead to low employee engagement, productivity, and morale. If you or your employees need a boost throughout the day, try these desk exercises.
This column was originally published on Entrepreneur.com on 4/18/2016. Early in my career, before I became my own boss and the CEO of Patriot Software, I was a hard charging mover and shaker. I did whatever was necessary to get the job done. I took no prisoners, offered no quarter to failure, and if my […]
Here are the best small business articles we read in August. We hope you find them as interesting and useful as we did.
Email marketing is undoubtedly one of the most effective ways to reach your target audience, and even though some marketers claim that it’s dead, this advertising method is very much alive and kicking. For every $1 spent, email marketing generates a $44 ROI, which makes it one of the most cost-effective marketing strategies. However, building […]
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