Small Business Blog

Small Business Tips and Training

ChatGPT: Can the New AI Help Your Business?

If you haven’t already heard, ChatGPT is either the end of white-collar jobs or the beginning of a new era of efficiency in the workplace. ChatGPT is an easy-to-use chatbot launched in late 2022 and—depending on how you feel about Skynet—one of the most interesting things to happen in software.

Julian Candy Basket Is a Blast from the Past for Customers of All Ages

Adele Delgado co-owns Julian Candy Basket, an old-fashioned candy shop based in Julian, California.

Becoming a Thought Leader in Your Industry

The term thought leader seems to be everywhere online. News articles. LinkedIn posts. Everyone has thought leadership examples or is racing to offer the next best thought leader definition. But if you haven’t heard of it, you may be scratching your head. Read on to learn what’s a thought leader and how to become one.

6 Ways to Make March Madness & Employee Engagement a Winning Combination

March Madness is just around the corner. If your business has been around for a while, you’ve probably heard the seasonal cries of alarm. Headlines may read “Is March Madness Killing Business?” or “Study: American Business to Lose Billions to March Madness.” But savvy small business owners don’t need to worry. March Madness isn’t a […]

Back to Basics: What Is a Marketing Funnel?

Whether you run a retail or eCommerce business, one thing’s for sure: Not everybody who visits your storefront or website will become a customer. That’s the name of the game in business. But, each prospective customer has an opportunity to convert into a paying customer. To study their journey from prospect to customer (and guide […]

Hot-desking: The New Way of the Workplace

Thanks to the pandemic, our world looks a little different now, especially in the workplace. There are processes and systems that didn’t even exist a few years ago. One example? Hot-desking. So, what is hot-desking? How does it work? Welcome to your hot-desking 101 guide.

Hair N'At licensed cosmetologist Alysha Campbell; photos of customer styles

When You Need a Full-service Salon, Hair N’At Is Where It’s At

Casey Campbell co-owns Hair N’At with licensed cosmetologist Alysha Campbell. The full-service salon opened its doors on September 1, 2015 in Apollo, Pennsylvania.

Stop Click Fraud Now and Protect Your Ad Spend

Have you wondered how companies get their website to show up as an ad in search engines? Those ads are called pay-per-click ads (PPC). A company sets a budget, makes an ad, and each time a user clicks the ad, money comes out of the budget. As soon as there’s no more money in the […]

woman working on her laptop at her small business shop

Patriot’s Picks: The Best Small Business Articles

Here are the best small business articles we read in November. We hope you find this advice for business owners as interesting and useful as we did.

How to Help an Underperforming Employee Get Back on Track

In a best-case scenario, your employees operate at the highest levels of their abilities. They’re punctual, dedicated to improving, and invested in their work. When this happens, every aspect of your business benefits. But, you may have underperforming employees. And when an employee can’t do their work, others have to pick up the slack.

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