If your business has multiple departments or even just employees who do vastly different tasks, you must be aware of interdepartmental communication. Even at small businesses, where it’s easier to communicate with co-workers, there are ways to improve communication between departments.
This column was originally published on Entrepreneur.com on 4/4/2016. As an entrepreneur, the most valuable asset you have is your time. You’ll rarely have enough time to do what you need, and virtually never enough time to do what you want. The general assumption is, since time is free, you’ll simply spend as much time as […]
Blogging for business is a hugely important part of any marketing strategy, and if you’re not already doing it, now’s the time to start. According to HubSpot, 38% of marketers believe blogs are the most important form of content marketing. A business blog is a very simple and easy-to-use platform in which you can share […]
If you own a business, it’s important to understand how size affects your operations. According to government agencies, different types of small businesses have their own procedures to follow. What is considered a small business by the government? What constitutes a small business? The answer to this question is not as simple as it sounds. […]
Here are the best small business articles we read in June. We hope you find them as interesting and useful as we did.
If you want to attract potential customers and keep your current patrons, you need to market your business. People need to be aware of your brand for you to grow your customer base. To gain customers, you need to advertise and promote your business in a number of ways. But as a small business owner, […]
Promoting a small business can be tough (and expensive). How do you get customers to fall in love with your products and services without breaking the bank? Use a brand recognition strategy to boost business with word-of-mouth marketing. What is your brand? Sometimes, small business owners struggle to understand what a brand is. But, the […]
As a small business owner, everything you do is on a budget. You might be trying to save money every chance you get and rid your business of unnecessary expenses. Some employers like to cut corners when it comes to employee expenses. But, without happy and motivated employees, you won’t have a successful company. Low […]
This column was originally published on Entrepreneur.com on 6/1/2016. If you’re good at networking, you can be good at PR for your startup. Public Relations is all about building relationships by sharing mutually beneficial information.
The cloud. A little less than a decade ago this term would have only drawn eyes to the sky. Now, the “cloud” is everywhere, not unlike our puffy friends inhabiting the earth’s atmosphere. First it was our computers, then our phones and tablets, and now our cars, thermostats, and even entire cities have entered the […]
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