As an entrepreneur, I know my employees are a big part of Patriot Software’s success. After almost 30 years as a business owner, I know that rewarding employees doesn’t have to cost you an arm and a leg. How to reward your employees: The stuff that money can’t buy Employee rewards do not have to […]
In barely a week, Pokémon GO—the smartphone app from Niantic Inc. and the PokémonCo.—has caught 21 million daily active users in the U.S. alone. Released on July 6 in the United States, the app has lured millions of people out into public spaces in search of Pokémon. Could your small business use Pokémon GO marketing […]
As a small business owner, it’s important to get hiring right the first time. With few employees, everyone needs to have the skills required to get the job done. It’s critical to attract good candidates that fit with your company. Do you know how to hire great employees? How to Hire Great Employees But, to […]
In the early stages of building your business, you use marketing to attract new customers. You need to keep customers coming back. That’s why marketing to existing customers is essential for your small business. Your current customers are often your most predictable buyers. And, marketing to current customers is less expensive. In fact, depending on […]
Here are the best small business articles we read in June. We hope you find them as interesting and useful as we did.
It’s easy to come up with a business idea. You can copy an already successful business. Or, you can build on something you are passionate about. However, it’s difficult to come up with a successful business idea that will lead to a thriving organization. As a serial entrepreneur, I know that firsthand. I admit I’ve […]
Whether you own a startup or an established company, you likely focus on growing your business. That’s why it might be hard to think about the day you step down from your leadership role. But, the earlier you start business succession planning, the easier the transition will be. A business succession plan helps you when […]
Many small business owners aren’t just the boss. They’re the secretary, janitor, and marketing department all rolled into one. They wear a lot of hats, spin a lot of plates, and juggle a lot of knives—sometimes all at once!
As a small business owner, some days might feel more successful than others. But, do you use quantifiable data to record your progress? If not, apply your most important KPIs (key performance indicators) to your business practices. KPIs are measurements you use to track how effectively your company meets its most important goals. Defining your […]