Business cards have been used by professionals for decades. As a business owner, having these cards handy might make the difference between being remembered and forgotten. But in the digital age, are business cards still relevant? Read on to learn more about business cards, whether you should use them for your business, and how to […]
Sandwiched between Black Friday and Cyber Monday, Small Business Saturday® is sweeping the nation yet again. Small Business Saturday 2018 delivers a chance for small companies to tackle the holiday shopping season. Big businesses might be ramping up their marketing campaigns for the holidays, but being a part of Small Business Saturday (SBS) can position […]
Here are the best small business articles we read in September. We hope you find them as interesting and useful as we did.
During your entrepreneurship career, you’ve likely learned that offering stellar customer service drives traffic, purchases, and profits. But sometimes, you fall short of offering the best customer service possible. How can you improve customer service, especially when you’re a busy small business owner? Tips to improve customer service Without customers, you can’t afford to pay […]
More and more people are now open to remote work. In fact, a lot of them prefer working this way. A study shows that over 43% of US employees worked remotely during 2017, and the numbers show that the interest is only growing. At the same time, an increasing number of small businesses understand that […]
LinkedIn is one of the top social platforms for professionals. In its early days, this platform did not offer much in terms of marketing or security settings. Anyone associated with your company’s profile could easily make some edits, and this meant the information was either inaccurate or out-of-date. Since then, LinkedIn has added many new […]
Here are the best small business articles we read in August. We hope you find them as interesting and useful as we did.
Most businesses encourage collaboration in the workplace as a means of driving productivity, engagement, and innovation. Employees can collaborate during meetings, over lunch, or at business get-togethers. What does business collaboration look like to you? When you think of team collaboration, you might not picture remote employees working with other remote employees or in-house staff. […]
Without question, website authority is pivotal in getting your website noticed. Having website authority means you’re not only a reputable business, but your site provides thorough information for potential clients, you are trusted by industry experts, and most importantly—are trusted by popular search engines. When you’re a small business just beginning your online presence, 90 […]
The fundamental purpose of a company website is to provide information. So, it might seem as if the more information your website provides, the better of a job it’s doing serving your company’s interests. Studies of consumer behavior, however, including time spent on-page and conversion rates, indicate this is not actually the case. Instead of […]
