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Performance reviews have a way of slipping down the small business to-do list. You’re busy running the business, and employees may hear “performance review” and immediately picture a trip to the principal’s office. But reviews shouldn’t feel like a once-a-year reckoning. Regular conversations about performance help employees understand what’s going well, what needs work, and […]
Read More How to Do a Performance Review
Many small business owners assume cash flow problems are caused by a lack of sales.
Read More Cash Flow Killers: 7 Payment Mistakes Small Businesses Make, and How to Avoid Them
At Patriot Software, we’re committed to providing accounting and payroll software that lets small business owners keep their time and money for what they love: running their business! Our #PatriotSpotlight customer success stories celebrate and inspire U.S. small business owners across the country. For the December small business spotlight, we spoke to Dianna Borges, owner […]
Read More Passing the Reins Is All in the Family for This Small Business
What’s the magic formula for business success? Well (cue incorrect buzzer noise from game show), there isn’t one. But there are tips for starting a business that you can use to reach your unique business success formula.
Read More 8 Not-so-tricky Tips for Starting a Business, from Successful Small Business Owners
Locating new customers isn’t easy for many businesses. It’s a real skill that can take time to master and is an important factor in generating new revenue streams and increasing brand awareness.
Read More Affordable Customer Retention Strategies That Build Long-term Loyalty
Do you have time zone fatigue? If you have one employee working in California, another in Wisconsin, and another in Maine, you’re probably already familiar with the condition. To get through the confusion, you need a cheat sheet to understand the different time zones in the USA. And, voila! It has arrived.
Read More What Are the Different Time Zones in the USA, and Why Do Businesses Care?
Adaptation is a crucial component of all long-term marketing strategies. Customer tastes change, new trends start to emerge, and more advanced technologies may mean that business development strategies are no longer as efficient as they could be.
Read More Adapting Your SEO Approach to New Algorithm Changes
Sandwiched between Black Friday and Cyber Monday, Small Business Saturday (SBS) is a staple in the post-Thanksgiving shopping weekend. For over a decade, Small Business Saturday has been a great way for small businesses to generate revenue and get back in touch with their communities. And Small Business Saturday 2025 is no exception.
Read More Small Business Saturday 2025: A Big Deal Year-round
Starting your own business can feel like you’re shouting into the void. You’re filled with ideas, enthusiastic about the possibilities, and ready to just get started and help people. But how can you make sure they actually notice you?
Read More Visual Storytelling in Under a Minute: Techniques for Crafting Engaging Short-form Videos
You already know that leads are vital to your business’s future. And you can’t bring in quality leads without spending money on marketing. You’ve got to speculate to accumulate, right? But do you know how much it actually costs to generate a single lead?
Read More How to Calculate Cost Per Lead to Maximize Your Business Expenses