Small Business Blog

Small Business Tips and Training

Two workers learning how to calculate cost per lead.

How to Calculate Cost Per Lead to Maximize Your Business Expenses

You already know that leads are vital to your business’s future. And you can’t bring in quality leads without spending money on marketing. You’ve got to speculate to accumulate, right? But do you know how much it actually costs to generate a single lead?

Business owner in front of her shop on Small Business Saturday

Small Business Saturday 2024: A Big Deal Year-round

Sandwiched between Black Friday and Cyber Monday, Small Business Saturday (SBS) is a staple in the post-Thanksgiving shopping weekend. For over a decade, Small Business Saturday has been a great way for small businesses to generate revenue and get back in touch with their communities. And Small Business Saturday 2024 is no exception.

Business owner learning about employee flight risk.

Navigating Employee Flight Risk: Signs and Strategies for Retention

Over 25% of U.S. workers quit their jobs in 2023. Do you need help retaining top talent in your business? Look at your employee flight risk to determine how likely an employee will leave your company.

Team reviewing finance in project management.

Finance in Project Management: Definition, Challenges, and Ways to Improve

Managing a project’s finances is essential to successful project delivery. Yet, only 34% of projects are completed mostly or always on budget. That means nearly 66% of completed projects are within their planned budget. That’s a lot of financial failure.

How Social Media Competitor Monitoring Can Propel Your Business Forward

Social media for business can be a real treasure trove. New opportunities, new customers to reach, perhaps even new revenue streams. While this is all true, it’s just as important to remember another crucial aspect in which social media can help your business: keeping an eye on your competition.

Employee doing content optimization on her laptop.

A Comprehensive Guide to Mastering Content Optimization for Small Businesses

You could have crafted the most in-depth content, but that wouldn’t matter if it’s not optimized for search engines. Optimizing your content for search engines, particularly your site content, is critical to ensuring it gets the visibility it deserves. Whether it’s content for your site, online course platforms, or emails, you also need your content […]

What’s the Average Age to Start a Business? The Answer May Surprise You

Some people believe that the younger you are when starting a business, the more likely you are to see success. Others may sway the other way and believe that the older and wiser you are when starting a business, the better. Regardless of how old you are when you become an entrepreneur, starting a business […]

Business text messaging in action: Entrepreneur handles SMS.

Business Texting for Small and Medium-Sized Enterprises: A Complete Guide

Texting is a powerful tool that small and medium-sized businesses can use to communicate efficiently with their customers, clients, partners, and employees. Its direct and immediate nature sets it apart from other communication channels.

Employees meditating as they advantage of mental health initiatives in the workplace.

Building a Healthy Workplace: Implementing Effective Mental Health Initiatives

Many adults experience some type of mental illness, such as anxiety and depression. And 33% of people feel extreme stress, and 77% say stress impacts their physical health. Some companies implement mental health initiatives in the workplace (e.g., wellness programs) to decrease stress and increase engagement.

New business owner receives mentorship from a small business incubator program.

Small Business Incubators: Growth and Innovation for Your Startup

Want to start a small business but worried you don’t know enough about the entrepreneurial journey? Or, did you recently start a new venture and feel … stuck? You might be interested in a small business incubator. Small business incubators provide tools, resources, and support for startups.

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