The fundamental purpose of a company website is to provide information. So, it might seem as if the more information your website provides, the better of a job it’s doing serving your company’s interests. Studies of consumer behavior, however, including time spent on-page and conversion rates, indicate this is not actually the case. Instead of […]
What are your business’s strengths and weaknesses? What about your opportunities and threats? If you aren’t able to effectively answer these questions, you need to conduct a SWOT analysis. A SWOT analysis can help you evaluate your business, institute appropriate changes, and improve operations. Learn what a SWOT analysis is, find out how to conduct […]
Here are the best small business articles we read in August. We hope you find this advice for business owners as interesting and useful as we did.
When you own a business and deal with customers, conflict is bound to happen. We’ve all been there—an irate customer screaming into your phone or turning purple in front of the counter. And whether it’s your fault or not, knowing how to reach customer conflict resolution is imperative to your business’s reputation. Reacting poorly to […]
A human resource audit, at its core, is ultimately a good thing—even though it may not seem that way in the moment. An HR audit is designed to help you properly identify whether or not your department’s practice areas are adequate, effective, and (most importantly) legal. Essentially, they allow you to take matters into your […]
Small businesses commonly cite a lack of monetary capital as a major obstacle to their development and survival. Loans offer a favorable solution to small business owners as they provide the necessary funds. They can also allow retention of control over the business. There are a variety of loans in the market including traditional business […]
Here are the best small business articles we read in June. We hope you find this advice for business owners as interesting and useful as we did.
Most business owners don’t love dealing with difficult conversations at work. But whether you’re encouraging an employee to improve their performance, asking a vendor for a payment extension, or giving bad news to a customer, having difficult conversations is bound to happen. When difficult conversations come up, you need to be ready to handle them […]
This column was originally published on Entrepreneur.com on 6/30/2017. People always want to know what makes a good leader. It’s normally because they’re trying to become a leader, or they’re trying to find a leader to work for their company.
You’re the leader of your business. The visionary. The person in charge. The “Big Cheese.” Your business (and employees) will go in whatever direction you point it. So, it’s your job to cast the vision you have for your company. When it comes down to it, your business’s success depends on the vision you set […]
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