Find out how to reward your employees on a budget at your small business.

How to Reward Your Employees on a Budget

Find out how to reward your employees on a budget at your small business.

As an entrepreneur, I know my employees are a big part of Patriot Software’s success. After almost 30 years as a business owner, I know that rewarding employees doesn’t have to cost you an arm and a leg. How to reward your employees: The stuff that money can’t buy Employee rewards do not have to […]

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How to Catch Customers with Pokémon GO Marketing: The Square Cup Story

A Square Cup employee poses with their street sign advertising Pokemon GO specials.

In barely a week, Pokémon GO—the smartphone app from Niantic Inc. and the PokémonCo.—has caught 21 million daily active users in the U.S. alone. Released on July 6 in the United States, the app has lured millions of people out into public spaces in search of Pokémon. Could your small business use Pokémon GO marketing […]

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Find out how to hire great employees to help your small business succeed.

How to Hire Great Employees

Find out how to hire great employees to help your small business succeed.

As a small business owner, it’s important to get hiring right the first time. With few employees, everyone needs to have the skills required to get the job done. It’s critical to attract good candidates that fit with your company. Do you know how to hire great employees? How to Hire Great Employees But, to […]

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Marketing to existing customers helps you increase revenue.

4 Tips for Marketing to Existing Customers

Marketing to existing customers helps you increase revenue.

In the early stages of building your business, you use marketing to attract new customers. You need to keep customers coming back. That’s why marketing to existing customers is essential for your small business. Your current customers are often your most predictable buyers. And, marketing to current customers is less expensive. In fact, depending on […]

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The best small business articles in June.

Patriot’s Picks: The Best Small Business Articles in June

The best small business articles in June.

Here are the best small business articles we read in June. We hope you find them as interesting and useful as we did.

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Learn the three startup criteria you business needs to meet.

The 3 Startup Criteria Your Successful Business Idea Needs to Meet

Learn the three startup criteria you business needs to meet.

It’s easy to come up with a business idea. You can copy an already successful business. Or, you can build on something you are passionate about. However, it’s difficult to come up with a successful business idea that will lead to a thriving organization. As a serial entrepreneur, I know that firsthand. I admit I’ve […]

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Business Succession Planning for Your Small Company

business succession planning

Whether you own a startup or an established company, you likely focus on growing your business. That’s why it might be hard to think about the day you step down from your leadership role. But, the earlier you start business succession planning, the easier the transition will be. A business succession plan helps you when […]

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Use marketing metrics for small business to track the results of your marketing campaigns.

5 Digital Marketing Metrics for Small Business Owners

Use marketing metrics for small business to track the results of your marketing campaigns.

Many small business owners aren’t just the boss. They’re the secretary, janitor, and marketing department all rolled into one. They wear a lot of hats, spin a lot of plates, and juggle a lot of knives—sometimes all at once!

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Read the best small business articles from May.

Patriot’s Picks: The Best Small Business Articles in May

Read the best small business articles from May.

Here are the best small business articles we read in May. We hope you find them as interesting and useful as we did. Small business tips Why Ignoring Cash Flow Can Kill Your Small Business | NerdWallet A healthy cash flow is vital to business survival. If more money is leaving your business than is […]

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Track Your Most Important KPIs for Small Business Success

Most Important KPIs for Small Business Success

As a small business owner, some days might feel more successful than others. But, do you use quantifiable data to record your progress? If not, apply your most important KPIs (key performance indicators) to your business practices. KPIs are measurements you use to track how effectively your company meets its most important goals. Defining your […]

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