Less Clutter, More Conversions

Less Clutter, More Conversions

Less Clutter, More Conversions

The fundamental purpose of a company website is to provide information. So, it might seem as if the more information your website provides, the better of a job it’s doing serving your company’s interests. Studies of consumer behavior, however, including time spent on-page and conversion rates, indicate this is not actually the case. Instead of […]

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SWOT Analysis

Get to Know Your Business With a SWOT Analysis

SWOT Analysis

What are your business’s strengths and weaknesses? What about your opportunities and threats? If you aren’t able to effectively answer these questions, you need to conduct a SWOT analysis. A SWOT analysis can help you evaluate your business, institute appropriate changes, and improve operations. Learn what a SWOT analysis is, find out how to conduct […]

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The best small business articles from July.

Patriot’s Picks: The Best Small Business Articles

The best small business articles from July.

Here are the best small business articles we read in August. We hope you find this advice for business owners as interesting and useful as we did.

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Customer Conflict Resolution

How to Pursue Customer Conflict Resolution With a Level Head

Customer Conflict Resolution

When you own a business and deal with customers, conflict is bound to happen. We’ve all been there—an irate customer screaming into your phone or turning purple in front of the counter. And whether it’s your fault or not, knowing how to reach customer conflict resolution is imperative to your business’s reputation. Reacting poorly to […]

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Learn what might tip off an HR audit at your business.

3 Ways Your HR Data Can Induce an Audit

Learn what might tip off an HR audit at your business.

A human resource audit, at its core, is ultimately a good thing—even though it may not seem that way in the moment. An HR audit is designed to help you properly identify whether or not your department’s practice areas are adequate, effective, and (most importantly) legal. Essentially, they allow you to take matters into your […]

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Building Business Credit

Understanding, Establishing, and Building Business Credit

Building Business Credit

Small businesses commonly cite a lack of monetary capital as a major obstacle to their development and survival. Loans offer a favorable solution to small business owners as they provide the necessary funds. They can also allow retention of control over the business. There are a variety of loans in the market including traditional business […]

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The best small business articles in June.

Patriot’s Picks: The Best Small Business Articles

The best small business articles in June.

Here are the best small business articles we read in June. We hope you find this advice for business owners as interesting and useful as we did.

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Difficult Conversations at Work

5 Tips for Handling Difficult Conversations at Work Like a Pro

Difficult Conversations at Work

Most business owners don’t love dealing with difficult conversations at work. But whether you’re encouraging an employee to improve their performance, asking a vendor for a payment extension, or giving bad news to a customer, having difficult conversations is bound to happen. When difficult conversations come up, you need to be ready to handle them […]

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Learn the personal characteristics needed to become a great leader in your business.

8 Essential Personal Characteristics for Leading Your Business to Success

Learn the personal characteristics needed to become a great leader in your business.

This column was originally published on Entrepreneur.com on 6/30/2017. People always want to know what makes a good leader. It’s normally because they’re trying to become a leader, or they’re trying to find a leader to work for their company.

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Vision Statement

Cast Your Vision With a Vision Statement

Vision Statement

You’re the leader of your business. The visionary. The person in charge. The “Big Cheese.” Your business (and employees) will go in whatever direction you point it. So, it’s your job to cast the vision you have for your company. When it comes down to it, your business’s success depends on the vision you set […]

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