Building Brand Recognition With Your Team

Promoting a small business can be tough (and expensive). How do you get customers to fall in love with your products and services without breaking the bank? Use a brand recognition strategy to boost business with word-of-mouth marketing. What is your brand? Sometimes, small business owners struggle to understand what a brand is. But, the […]

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Low Cost Employee Benefits

Low Cost Employee Benefits You Should Start Considering

Low Cost Employee Benefits

As a small business owner, everything you do is on a budget. You might be trying to save money every chance you get and rid your business of unnecessary expenses. Some employers like to cut corners when it comes to employee expenses. But, without happy and motivated employees, you won’t have a successful company. Low […]

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Learn ways to get PR for your small business.

7 Ways to Get PR Before You Can Afford to Hire a PR Manager

Learn ways to get PR for your small business.

This column was originally published on Entrepreneur.com on 6/1/2016. If you’re good at networking, you can be good at PR for your startup. Public Relations is all about building relationships by sharing mutually beneficial information.

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Using the cloud is a safe option for your small business.

Why the Cloud is Safer for SMBs

Using the cloud is a safe option for your small business.

The cloud. A little less than a decade ago this term would have only drawn eyes to the sky. Now, the “cloud” is everywhere, not unlike our puffy friends inhabiting the earth’s atmosphere. First it was our computers, then our phones and tablets, and now our cars, thermostats, and even entire cities have entered the […]

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Find out how to handle conflict at work.

How to Handle Conflict at Work for Small Business

Find out how to handle conflict at work.

No two employees are the same. Your employees have different backgrounds, experiences, and mindsets. They work at different paces and have varying strengths and weaknesses. A diverse workforce is great for small business, but employee differences can also cause conflict.

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Read the best small business articles from May.

Patriot’s Picks: The Best Small Business Articles

Read the best small business articles from May.

Here are the best small business articles we read in May. We hope you find them as interesting and useful as we did.

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Answer these questions to target your customer base.

5 Must-Answer Questions to Succeed Targeting Your Customer Base

Answer these questions to target your customer base.

This column was originally published on Entrepreneur.com on 5/25/2016.  Marketing 101 is all about a little thing called “segmentation.” It’s not enough to say you sell your product to humans. You need to know as much about those humans as you possibly can. Specifically, what parts of their humanity correlate well with the purchase of […]

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The benefits of local SEO

The Benefits of Local SEO (Including Google Maps, and Basic Keyword Research)

The benefits of local SEO

So what is local SEO and why is local SEO important for your small business? SEO (Search Engine Optimization) is a formula used by search engines to determine the authority of a site, when ranking it within certain search results. Why is local SEO important? Many businesses aim to rank high up in these lists […]

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How to Be a Team Player in a Leadership Role

As a small business owner, you naturally want to lead your business towards success. The way you choose to lead your team has a huge impact on your company. Fostering effective teamwork in an organization is an important step in building a strong workforce. You need to know how to be a team player at […]

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Tips for Conducting an Interview

4 Must-have Tips for Conducting an Interview

Tips for Conducting an Interview

As a small business owner, conducting interviews is one of your responsibilities. You might be just as nervous as the people you interview. Or, you might worry that you won’t hire the right person after the interviews. Here are some tips for conducting an interview.

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