Sales & Marketing Articles

Sales & Marketing - Tips, Training, and News

Engaging Customers Through Social Media

When you run a small business, you offer customers a personal experience unlike one they would get at a major corporation. But, how is your online presence? In addition to face-to-face interactions, you should be engaging customers through social media. You don’t have time to do everything when you run a small business. However, you […]

How to Pick a Domain Name for Your Business

Your business’s internet address might be more valuable than your business’s physical address. People are probably more likely to find your business by doing a web search than by driving past your business. That’s why it’s important to know how to pick a domain name for your business.

Why small businesses need a website image

Do You Know Why Small Businesses Need a Website?

You’re taking a friend out to a fancy dinner to celebrate their promotion. There are two new restaurants in town, so you decide to check out the reviews and glance over the menus before selecting. Restaurant A has a website with reviews from customers, a PDF of the menu, photos, hours, and directions to make […]

Seven social media marketing tips for small business

7 Social Media Marketing Tips for Small Businesses

Did you know that up to 30% of potential customers might not buy from you if you lack a social media presence? If you don’t use social media for your small business, you could be missing out on a lot of customers. You could also lose customers if your presence is stale. It’s easy to […]

The Square Cup employee posing with a sign.

How to Catch Customers with Pokémon GO Marketing: The Square Cup Story

In barely a week, Pokémon GO—the smartphone app from Niantic Inc. and the PokémonCo.—has caught 21 million daily active users in the U.S. alone. Released on July 6 in the United States, the app has lured millions of people out into public spaces in search of Pokémon. Could your small business use Pokémon GO marketing […]

Marketing to existing customers helps you increase revenue.

4 Tips for Marketing to Existing Customers

In the early stages of building your business, you use marketing to attract new customers. You need to keep customers coming back. That’s why marketing to existing customers is essential for your small business. Your current customers are often your most predictable buyers. And, marketing to current customers is less expensive. In fact, depending on […]

Use marketing metrics for small business to track the results of your marketing campaigns.

5 Digital Marketing Metrics for Small Business Owners

Many small business owners aren’t just the boss. They’re the secretary, janitor, and marketing department all rolled into one. They wear a lot of hats, spin a lot of plates, and juggle a lot of knives—sometimes all at once!

Man putting a "Marketing" card in his pocket.

Building Brand Awareness vs. Marketing

Marketing can be incredibly expensive. In fact, for many startups, after initial investment and any payroll obligations, marketing campaigns can easily be the most expensive part of your business. If you’re a rookie entrepreneur (heck, even if you’re a veteran entrepreneur), you may feel enticed to blast news and advertisements about your new company and […]