Despite all the hype around online marketing, 85% of consumers said they’d be more likely to buy something from a business if it had professionally printed materials like flyers.
Read More Print Marketing for Beginners: How to Create Brochures, Flyers, and Posters That Get More LeadsSales & Marketing Articles
Sales & Marketing - Tips, Training, and News
7 Tips for Creating a Business Logo That Accurately Represents Your Brand
April 12, 2019Creating a logo for your business is no easy task. Designing your company’s visual identity takes a lot of time and can be costly. If you want to make a good first impression to customers, craft a business logo that is timeless, easy to understand, and a representation of your brand.
Read More 7 Tips for Creating a Business Logo That Accurately Represents Your Brand
Should You Use Business Cards for Your Small Company?
October 19, 2018Business cards have been used by professionals for decades. As a business owner, having these cards handy might make the difference between being remembered and forgotten. But in the digital age, are business cards still relevant?
Read More Should You Use Business Cards for Your Small Company?
How to Use Free Sample Marketing to Sell More
March 23, 2018Free sample marketing is one way you can draw in customers. By giving away free samples of your products or services, people can get a taste of what you offer. Then, they will hopefully be enticed to buy from you, increasing your business bottom line. Find out why you should try offering free samples, what […]
Read More How to Use Free Sample Marketing to Sell More
How to Have Superior Small Business Customer Service in the Digital Age
February 9, 2018Most everything is online today. All information is just fingertips away. Your customers are online, so your business needs to be online, too. They will look for your business information online. They want to find your products and services, your location, and your hours. And when your customers need help or have a complaint, they’ll […]
Read More How to Have Superior Small Business Customer Service in the Digital Age Turbocharge Your Branding Using the Psychology of Color
December 20, 2017Scientists have proven that colors have powerful influences on people’s emotions and actions. Use the right color to persuade your customers to your business’s advantage. Pick the most influential color for your logo design and branding and marketing campaigns. Scientific studies discovered that 93% of consumers credit the visual look of a product as their […]
Read More Turbocharge Your Branding Using the Psychology of Color
How to Choose Social Media Sites for Your Small Business
December 8, 2017Social media is a great way to market your business. You can announce news and engage with customers through social media. Best of all, social media tends to be a low-cost way to market your business. Which social media platform is right for your business? There are so many available that it can be difficult […]
Read More How to Choose Social Media Sites for Your Small Business
What Is the Difference Between CRM vs. Marketing Automation?
September 29, 2017Sales and marketing are undeniably intertwined. To successfully find, nurture, close, and retain leads the two departments have to work together. And to that end, it’s often assumed that the two departments can use the same software solutions to do their work. After all, the same audience members touched by marketing automation software will also […]
Read More What Is the Difference Between CRM vs. Marketing Automation?
Here’s Why Your Business Should Be Blogging
July 19, 2017Blogging for business is a hugely important part of any marketing strategy, and if you’re not already doing it, now’s the time to start. According to HubSpot, 38% of marketers believe blogs are the most important form of content marketing. A business blog is a very simple and easy-to-use platform in which you can share […]
Read More Here’s Why Your Business Should Be Blogging
7 Small Business Marketing Ideas
June 30, 2017If you want to attract potential customers and keep your current patrons, you need to market your business. People need to be aware of your brand for you to grow your customer base. To gain customers, you need to advertise and promote your business in a number of ways. But as a small business owner, […]
Read More 7 Small Business Marketing Ideas