Sales & Marketing Articles

Why do customers choose your competitors instead of you? It could be because you’re not giving them what they want. So, what do customers want?

Instagram is one of the most widely used social media platforms today.  According to Instagram data, more than 200 million Instagram users visit at least one business profile daily, and 60% of people say they use the platform to discover new products. Here are five ways to increase and boost your sales on Instagram.

A considerable part of business success depends on your email reputation. A good reputation means good deliverability and vice versa. Building a good reputation is, therefore, one major goal that you should strive for. There is no shortcut to this process. And we all know that the price of a bad business reputation is high.

Despite all the hype around online marketing, 85% of consumers said they’d be more likely to buy something from a business if it had professionally printed materials like flyers.

Creating a logo for your business is no easy task. Designing your company’s visual identity takes a lot of time and can be costly. If you want to make a good first impression to customers, craft a business logo that is timeless, easy to understand, and a representation of your brand.

Business cards have been used by professionals for decades. As a business owner, having these cards handy might make the difference between being remembered and forgotten. But in the digital age, are business cards still relevant?

Scientists have proven that colors have powerful influences on people’s emotions and actions. Use the right color to persuade your customers to your business’s advantage. Pick the most influential color for your logo design and branding and marketing campaigns. Scientific studies discovered that 93% of consumers credit the visual look of a product as their […]