Sales & Marketing Articles

Sales & Marketing - Tips, Training, and News

How to Adopt a Social Media Policy for Employees That Defines Roles & Sets Boundaries

Over 70% of adults in the U.S. use social media. And among businesses with over 100+ employees, 92.1% of U.S. marketers use social media. With such high social media usage nationwide, businesses can benefit from having guidelines in place. So if you don’t have one already, it’s time to implement a social media policy for […]

Lead Generation for Small Business Owners: A Beginner’s Guide to Increase Sales

Your ability to generate sales leads in ever-increasing quantity and quality is one of the most important factors in determining how quickly your business grows. This article reviews everything you need to know about lead generation to implement the right strategy, evaluate lead generation campaign options, and properly execute the options you select.

Using TikTok for Business 101: Benefits & Tips to Get Started

A whopping 70% of the U.S. uses social media. Needless to say, if your marketing strategy doesn’t include some kind of social media marketing, you’re missing out. And nowadays, new social media platforms are popping up left and right. The latest platform that’s all the rage? TikTok. Learn all about using TikTok for business, including […]

Give Your Business a Boost With Email Marketing Software [+ Top 5 Software Solutions]

As technology evolves, automation has become a must for business owners worldwide. From automating payroll to social media, businesses use automation every day to streamline their responsibilities. One task you may opt to automate is email marketing. And to do that, you can use email marketing software. But, how can email campaign software benefit your […]

Gone Digital, Staying Digital: 4 Tips for Social Media Optimization

A big part of your goals when running a business is to sell your products or services to gain a profit, right? So, that means that you want to use every way possible to sell, sell, sell. With the rise and massive presence of social media, you might be thinking this is a good way […]

The Bad Review Blues: Do’s and Don’ts of Responding

Great. You got a negative online review that’s now readable by everyone—current and potential customers alike. Before hastily typing out a response you may regret later, learn how to respond to a bad review. You just may be able to turn the situation into a marketing opportunity and keep the disgruntled customer.

10 Email Marketing Tips and Tricks to Keep up Your Sleeve

With 87% of B2B and 79% of B2C marketers using email, it’s no secret that it can be a great marketing tool for your business. But if you’re not using emails to your advantage and optimizing them as much as possible, your business could be missing out on new customers, additional sales, and more. To […]

Texting in Business: Reply “Yes” to Confirm

You’re always on the hunt for new and improved ways to streamline business processes, like marketing and customer service. The next big thing? Texting in business.

Want Free(ish) Advertising? Consider a Word-of-mouth Marketing Strategy

Hey there, how’d you hear about us? From a friend? Family member? Social media? Great. That’s word-of-mouth marketing in action. And if you want to reap the benefits of virtually free advertising, you might consider putting together a word-of-mouth marketing strategy.

The Big Money Question: What Do Customers Want?

Why do customers choose your competitors instead of you? It could be because you’re not giving them what they want. So, what do customers want?