Sales & Marketing Articles

Sales & Marketing - Tips, Training, and News

How to Build a Winning Content Strategy for Your Small Business

June 23, 2023

In today’s highly competitive digital landscape, small businesses need a strong content strategy to stand out and succeed. A good content strategy can help small businesses like you boost brand awareness, drive traffic to your website, and generate leads.

ChatGPT: Can the New AI Help Your Business?

February 10, 2023

If you haven’t already heard, ChatGPT is either the end of white-collar jobs or the beginning of a new era of efficiency in the workplace. ChatGPT is an easy-to-use chatbot launched in late 2022 and—depending on how you feel about Skynet—one of the most interesting things to happen in software.

Back to Basics: What Is a Marketing Funnel?

January 6, 2023

Whether you run a retail or eCommerce business, one thing’s for sure: Not everybody who visits your storefront or website will become a customer. That’s the name of the game in business. But, each prospective customer has an opportunity to convert into a paying customer. To study their journey from prospect to customer (and guide […]

Stop Click Fraud Now and Protect Your Ad Spend

December 16, 2022

Have you wondered how companies get their website to show up as an ad in search engines? Those ads are called pay-per-click ads (PPC). A company sets a budget, makes an ad, and each time a user clicks the ad, money comes out of the budget. As soon as there’s no more money in the […]

Employees viewing website design tips on laptop

4 Website Design Tips Every Small Business Owner Should Know About

October 28, 2022

“What exactly is wrong with my website?” Nothing seems to be working. The conversion rate is pedaling backward. Bounce rates keep reaching and breaking all-time highs. Everything is just stuck in an unrewarding cycle of generating and losing leads.

Your Complete Guide to Small Business Video Marketing

September 9, 2022

Video is one of the most dynamic marketing mediums. Its moving picture element allows you to showcase what your product can do in an engaging way. Marketing videos are also more attention-grabbing due to this element of movement.

What is Merchandising: The Definitive Guide to Merchandising in 2022

June 10, 2022

Maybe you’re planning on opening up a new store or you just need to spruce things up for the upcoming season. Whatever questions you have about merchandising, we’ve got you covered. Read on to learn exactly what is merchandising and how to harness its power both in-store and online for 2022.

How to Adopt a Social Media Policy for Employees That Defines Roles & Sets Boundaries

May 20, 2022

Over 70% of adults in the U.S. use social media. And among businesses with over 100+ employees, 92.1% of U.S. marketers use social media. With such high social media usage nationwide, businesses can benefit from having guidelines in place. So if you don’t have one already, it’s time to implement a social media policy for […]

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Lead Generation for Small Business Owners: A Beginner’s Guide to Increase Sales

December 31, 2021

Your ability to generate sales leads in ever-increasing quantity and quality is one of the most important factors in determining how quickly your business grows. This article reviews everything you need to know about lead generation to implement the right strategy, evaluate lead generation campaign options, and properly execute the options you select.

Using TikTok for Business 101: Benefits & Tips to Get Started

October 8, 2021

A whopping 70% of the U.S. uses social media. Needless to say, if your marketing strategy doesn’t include some kind of social media marketing, you’re missing out. And nowadays, new social media platforms are popping up left and right. The latest platform that’s all the rage? TikTok. Learn all about using TikTok for business, including […]