Does it feel like you have to walk up a mountain, carrying a 100-pound weight, with your shoes tied together to get your marketing campaign right? Well, it shouldn’t be that hard. Sometimes, all it takes is having the right tools to boost productivity.
In this post, we’ll take a look at the tools (to maximize marketing productivity) that fall under the following categories.
- Project management
- Marketing automation
- Research
- Social media management
- Graphic design
Let’s get started:
Project management
Without project management, teams and clients are exposed to chaotic management, lack of resources, high risk, poor quality deliverables, and projects delivered late.
Great project management for marketers means a lot more. Project management enables clients and teams to collaborate, organize work, create a vision for success, and get everyone on the same page.
For example, when a marketing team plans a campaign to increase brand awareness online, they can strategize each step of the campaign using workflows and Kanban boards by simply dividing the campaign into stages. Marketers can use tools (e.g., ProofHub), to share marketing materials like banners.
Marketing automation
Today, marketers are under the constant pressure of completing their marketing to-do list on a daily basis. They feel relieved if they get something that can help them automate the process to get things (from sending email newsletters to crafting blog posts) done efficiently.
The good thing is that there are automation tools to help expedite your marketing tasks to help you stay on top of things. Marketing automation allows users to make manual, repetitive, and time-consuming marketing tasks more efficient. Some tools let you target customers by location, demographics, referral source, etc.
You’re not sure what your email marketing plan is? You might consider using a tool, like MailChimp, to create, execute, and analyze ad and email campaigns.
Research tools
Research tools can help marketers pause for long enough to examine the big picture. Without market research surveys, marketers risk steering into uncharted territory without a map. As you’ll need to reach the right audience, keyword research will help you identify keywords to target your SEO and content creation efforts.
You can use tools like Google keyword planner or SEMrush to improve your advertising and campaign strategies.
Social media management tools
The best way to connect with your audience is to go where they are. Social media will help to reach a large audience and direct thousands of visitors to your website by leveraging social media effectively. When done the right way, social media marketing can help build a strong online presence and bring remarkable success to your brand.
You can organize and schedule social media content in advance using tools like Buffer or Hootsuite. That way, you can streamline your social media marketing efforts.
Graphic design tools
Graphic designing has given a new name to digital marketing now. Graphics work wonders for all online marketing campaigns. A marketer without design experience can design for visual communication through images, symbols, and other graphic elements.
You can use design tools like Canva or Animoto to create stunning images, logos, infographics, flyers, posters, and more. Canva is a design tool for marketers to create stunning images for campaigns.
Now that you’ve got a list of tools, get out there and give some free trials a spin. You will surely end up having something amazing for your marketing campaign.
These views are made solely by the author.