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If your business has multiple departments or even just employees who do vastly different tasks, you must be aware of interdepartmental communication. Even at small businesses, where it’s easier to communicate with co-workers, there are ways to improve communication between departments.
Read More How to Improve Interdepartmental Communication
This column was originally published on Entrepreneur.com on 4/4/2016. As an entrepreneur, the most valuable asset you have is your time. You’ll rarely have enough time to do what you need, and virtually never enough time to do what you want. The general assumption is, since time is free, you’ll simply spend as much time as […]
Read More 10 Time Sucks That Kill Startups
Blogging for business is a hugely important part of any marketing strategy, and if you’re not already doing it, now’s the time to start. According to HubSpot, 38% of marketers believe blogs are the most important form of content marketing. A business blog is a very simple and easy-to-use platform in which you can share […]
Read More Here’s Why Your Business Should Be Blogging
If you want to attract potential customers and keep your current patrons, you need to market your business. People need to be aware of your brand for you to grow your customer base. To gain customers, you need to advertise and promote your business in a number of ways. But as a small business owner, […]
Read More 7 Small Business Marketing Ideas
Promoting a small business can be tough (and expensive). How do you get customers to fall in love with your products and services without breaking the bank? Use a brand recognition strategy to boost business with word-of-mouth marketing. What is your brand? Sometimes, small business owners struggle to understand what a brand is. But, the […]
Read More Building Brand Recognition With Your Team
As a small business owner, everything you do is on a budget. You might be trying to save money every chance you get and rid your business of unnecessary expenses. Some employers like to cut corners when it comes to employee expenses. But, without happy and motivated employees, you won’t have a successful company. Low […]
Read More Low Cost Employee Benefits You Should Start Considering
This column was originally published on Entrepreneur.com on 6/1/2016. If you’re good at networking, you can be good at PR for your startup. Public Relations is all about building relationships by sharing mutually beneficial information.
Read More 7 Ways to Get PR Before You Can Afford to Hire a PR Manager
The cloud. A little less than a decade ago this term would have only drawn eyes to the sky. Now, the “cloud” is everywhere, not unlike our puffy friends inhabiting the earth’s atmosphere. First it was our computers, then our phones and tablets, and now our cars, thermostats, and even entire cities have entered the […]
Read More Why the Cloud is Safer for SMBs
No two employees are the same. Your employees have different backgrounds, experiences, and mindsets. They work at different paces and have varying strengths and weaknesses. A diverse workforce is great for small business, but employee differences can also cause conflict.
Read More How to Handle Conflict at Work for Small Business
This column was originally published on Entrepreneur.com on 5/25/2016. Marketing 101 is all about a little thing called “segmentation.” It’s not enough to say you sell your product to humans. You need to know as much about those humans as you possibly can. Specifically, what parts of their humanity correlate well with the purchase of […]
Read More 5 Must-Answer Questions to Succeed Targeting Your Customer Base