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This column was originally published on Entrepreneur.com on 4/18/2016. For those of you who have never visited a farm before, many of them have a large brick of salt for their animals, called a “salt lick.” A salt lick is exactly what the name implies. It’s a salt deposit that animals keep coming back to—and licking […]
Read More Why Your Small Business Must Start a Blog
There are over one billion websites, and viewers tend to bounce around from site to site. One source found that 55% of visitors spend less than 15 seconds on a website. With only 15 seconds, you need to learn how to make your website stand out. Without a strong and unique website, you face high […]
Read More How to Make Your Website Stand Out With These 4 Pointers
Studies and reports are definitive — engaged employees perform better than disengaged employees. Companies with highly engaged employees see 2.5 times as much revenue and 22% more productivity than companies with disengaged employees. Engaged employees also have a longer employment lifecycle than disengaged employees. This means that an engaged employee in a company is more […]
Read More 4 Ways to Use Technology to Increase Employee Retention
Scientists have proven that colors have powerful influences on people’s emotions and actions. Use the right color to persuade your customers to your business’s advantage. Pick the most influential color for your logo design and branding and marketing campaigns. Scientific studies discovered that 93% of consumers credit the visual look of a product as their […]
Read More Turbocharge Your Branding Using the Psychology of Color
We live in a fast-paced world and when customers want something, they want it now. We have fast food, faster internet, and crazy fast shipping. Undoubtedly, your customers have the same high expectations for your customer service. Do you need an answering service to keep your customers happy and to keep them coming back?
Read More Does My Small Business Need Answering Services?
Social media is a great way to market your business. You can announce news and engage with customers through social media. Best of all, social media tends to be a low-cost way to market your business. Which social media platform is right for your business? There are so many available that it can be difficult […]
Read More How to Choose Social Media Sites for Your Small Business
This phrase sounds like something you’d hear in a movie with farmers in it. But, there’s an enormous business lesson here. A lesson that has turned many people into millionaires. Picture this: An average-looking guy takes a good-looking girl to a dance. She could easily leave him for the better-looking guys who ask her to […]
Read More Dance With the One Who Brung Ya!
Are you a business owner who is seeing more and more responsibilities pile up?
Read More 5 Freelancers Who Will Save You Time and Money
Getting a small business up and running is a pretty big feat. To do so, you probably needed help from a lot of people, including your family and friends, investors and lenders, and employees. But to keep your business afloat and continue meeting payroll, you need customers. Without customers, you wouldn’t have a business. Customer […]
Read More The Importance of Gratitude and How to Show it to Your Customers
For several months this year, the world of finance, as well as the world of information technology, have been buzzing about a cyber security controversy. A major credit reporting agency was recently under a cyber attack that resulted in one of the worst leaks of personal information in history. Birth dates, social security numbers, addresses […]
Read More What You Need to Know About Cyber Security Monitoring for Small Businesses