Letting employees work remotely has many benefits. When you need to hire, you can attract more candidates by opening up your job search across the U.S. Telecommuting is among low-cost employee benefits that can improve employee happiness. And, the option to work remote can increase employee retention as employees move or grow their families. But, […]
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Small Business Tips and Training
How to Use Free Sample Marketing to Sell More
March 23, 2018Free sample marketing is one way you can draw in customers. By giving away free samples of your products or services, people can get a taste of what you offer. Then, they will hopefully be enticed to buy from you, increasing your business bottom line. Find out why you should try offering free samples, what […]
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Tips for Creating an Employee Dress Code Policy
March 16, 2018Creating an employee dress code policy can be beneficial for your business. Dress codes can help you create your business’s image and keep employees safe. You can make your dress code policy for employees as formal or as casual as you want. But, there are some things you should consider when creating your policy.
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How to Improve Employee Engagement
March 9, 2018Only 32% of U.S. employees are engaged at work, according to Gallup. Without engaged employees, you’ll start to see a drop in productivity and quality of work. And, you’ll see a spike in turnover rates. You need to know how to improve employee engagement to combat these issues.
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5 Ways to Build Killer Relationships With Customers
February 23, 2018This column was originally published on Entrepreneur.com on 1/13/2017. As a serial entrepreneur, I know firsthand how important it is to connect with customers. Building relationships is key to learning your customers’ needs. And, you may gain more returning customers, referrals and net income in the process. As a small business owner, you have an advantage when it comes to building […]
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How to Connect Remote Employees with These 5 Tech Solutions
February 16, 2018As you are reading this, 52% of employees already work remotely in some form. Kudos for being among partially or fully distributed teams. Statistics show that companies who support remote work experience 25% higher employee retention than those who don’t. Despite the benefits, working remotely isn’t always a piece of cake. Frankly speaking, remote work […]
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How to Have Superior Small Business Customer Service in the Digital Age
February 9, 2018Most everything is online today. All information is just fingertips away. Your customers are online, so your business needs to be online, too. They will look for your business information online. They want to find your products and services, your location, and your hours. And when your customers need help or have a complaint, they’ll […]
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5 Ways to Improve New Employee Onboarding
January 26, 2018When a candidate accepts your job offer, the work isn’t over. You need to make sure new hires are happy and adjust well in the environment. New employee onboarding is an important part of acclimating new hires. The employee onboarding process can be stressful for both you and new hires. New employees need to fill […]
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Why Your Small Business Must Start a Blog
January 19, 2018This column was originally published on Entrepreneur.com on 4/18/2016. For those of you who have never visited a farm before, many of them have a large brick of salt for their animals, called a “salt lick.” A salt lick is exactly what the name implies. It’s a salt deposit that animals keep coming back to—and licking […]
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How to Make Your Website Stand Out With These 4 Pointers
January 9, 2018There are over one billion websites, and viewers tend to bounce around from site to site. One source found that 55% of visitors spend less than 15 seconds on a website. With only 15 seconds, you need to learn how to make your website stand out. Without a strong and unique website, you face high […]
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