Small Business Articles

Small Business - Tips, Training, and News

How a Unique Value Proposition Can Help Your Business

When you have a passion and start a business based on that passion, you want to be successful. After all, part of opening a business is wanting to turn a profit. But to bring in customers, you have to stand out and show them why they should choose your business over your competition. That’s where […]

Lead Generation for Small Business Owners: A Beginner’s Guide to Increase Sales

Your ability to generate sales leads in ever-increasing quantity and quality is one of the most important factors in determining how quickly your business grows. This article reviews everything you need to know about lead generation to implement the right strategy, evaluate lead generation campaign options, and properly execute the options you select.

The Employer’s Guidebook to Hosting an Exit Interview

One of the better parts of being an employer is welcoming a new employee to your business. But, on the flip side is the not-so-fun part of watching or letting an employee go. And when key players choose to leave, it may be in your best interest to hold an exit interview. But, what is […]

What Is SWOT Analysis? It’s Time to Get to Know Your Business

How well do you know your business’s strengths and weaknesses? What about your opportunities and threats? If you’re coming up short on answers, you need to conduct a SWOT analysis. So, what is SWOT analysis?

Using TikTok for Business 101: Benefits & Tips to Get Started

A whopping 70% of the U.S. uses social media. Needless to say, if your marketing strategy doesn’t include some kind of social media marketing, you’re missing out. And nowadays, new social media platforms are popping up left and right. The latest platform that’s all the rage? TikTok. Learn all about using TikTok for business, including […]

Give Your Business a Boost With Email Marketing Software [+ Top 5 Software Solutions]

As technology evolves, automation has become a must for business owners worldwide. From automating payroll to social media, businesses use automation every day to streamline their responsibilities. One task you may opt to automate is email marketing. And to do that, you can use email marketing software. But, how can email campaign software benefit your […]

10 Common Small Business Mistakes Owners Make When Starting Out

Part of being a business owner (and being human) is making mistakes along the way. Blunders happen to the best of the best, and learning from them can help you grow as an entrepreneur. And chances are, you’re not the only one making business mistakes. In fact, there are a whole bunch of common mistakes […]

How to Go About Setting up Google My Business

A whopping 97% of people turn to online search engines, like Google, to learn more about and research businesses in their area. So, you want to be seen on these search engines to increase website traffic and, ultimately, sales. One way you can increase your online presence is by setting up Google My Business.

Music in the Workplace: Can it Help Productivity, or Is it Treble?

Do your employees like listening to music while they work? For many, music helps increase engagement, morale, and overall productivity. But, is music in the workplace actually beneficial to your business’s growth?

6 Signs of a Toxic Workplace (and What to Do About Them)

Productive, happy, and engaged teams all have one thing in common: a positive, supportive, and healthy work environment. Toxic workplaces? Well, they look a little different. In negative environments, gossip, conflict, and poor communication run rampant. So, how do you know if your business is plagued with toxicity? Keep your eyes peeled for signs of […]