Building a brand as a freelancer is a powerful way to gain recognition and make yourself memorable.
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Small Business Articles
Small Business - Tips, Training, and News
7 Surefire Strategies to Retain Customers’ Trust
February 18, 2022In business, trust isn’t something you can build overnight. It takes time and energy to build up said trust with customers. And, it takes even more effort to retain it. If you want to keep your customers for the long haul, keep a few strategies to retain customers’ trust up your sleeve.
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Can Opening an Email Get You Hacked?
February 11, 2022Email hacking is one of the most prevalent cyberattacks on the Internet. Data from the Internet Crime Complaint Center (IC3) found that business email compromise (BEC) is the costliest type of cyberattack, with 19,369 total complaints racking up $1.8 billion in losses.
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Small Business Trends 2022 and How They Can Help You
January 21, 2022Trends come and go, and business trends are not immune to that old adage. But, some trends can benefit your business whether you use them for the short or long term. There are some trends to pay attention to this year. So, what are the small business trends 2022 that you should know?
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Lead Generation for Small Business Owners: A Beginner’s Guide to Increase Sales
December 31, 2021Your ability to generate sales leads in ever-increasing quantity and quality is one of the most important factors in determining how quickly your business grows. This article reviews everything you need to know about lead generation to implement the right strategy, evaluate lead generation campaign options, and properly execute the options you select.
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The Employer’s Guidebook to Hosting an Exit Interview
October 22, 2021One of the better parts of being an employer is welcoming a new employee to your business. But, on the flip side is the not-so-fun part of watching or letting an employee go. And when key players choose to leave, it may be in your best interest to hold an exit interview. But, what is […]
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What Is SWOT Analysis? It’s Time to Get to Know Your Business
October 15, 2021How well do you know your business’s strengths and weaknesses? What about your opportunities and threats? If you’re coming up short on answers, you need to conduct a SWOT analysis. So, what is SWOT analysis?
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Using TikTok for Business 101: Benefits & Tips to Get Started
October 8, 2021A whopping 70% of the U.S. uses social media. Needless to say, if your marketing strategy doesn’t include some kind of social media marketing, you’re missing out. And nowadays, new social media platforms are popping up left and right. The latest platform that’s all the rage? TikTok. Learn all about using TikTok for business, including […]
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Give Your Business a Boost With Email Marketing Software [+ Top 5 Software Solutions]
September 17, 2021As technology evolves, automation has become a must for business owners worldwide. From automating payroll to social media, businesses use automation every day to streamline their responsibilities. One task you may opt to automate is email marketing. And to do that, you can use email marketing software. But, how can email campaign software benefit your […]
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10 Common Small Business Mistakes Owners Make When Starting Out
September 10, 2021Part of being a business owner (and being human) is making mistakes along the way. Blunders happen to the best of the best, and learning from them can help you grow as an entrepreneur. And chances are, you’re not the only one making business mistakes. In fact, there are a whole bunch of common mistakes […]
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