Email marketing is undoubtedly one of the most effective ways to reach your target audience, and even though some marketers claim that it’s dead, this advertising method is very much alive and kicking. For every $1 spent, email marketing generates a $44 ROI, which makes it one of the most cost-effective marketing strategies. However, building […]
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Do your employees like to listen to music while they work? For many, engagement, morale, and overall productivity increase through listening to music. But, is music in the workplace actually beneficial to your business’s growth? To find out, pay attention to current research, laws on playing music in the workplace, and other business policies.
If you own a business, it’s important to understand how size affects your operations. According to government agencies, different types of small businesses have their own procedures to follow. What is considered a small business by the government? What constitutes a small business? The answer to this question is not as simple as it sounds. […]
The cloud. A little less than a decade ago this term would have only drawn eyes to the sky. Now, the “cloud” is everywhere, not unlike our puffy friends inhabiting the earth’s atmosphere. First it was our computers, then our phones and tablets, and now our cars, thermostats, and even entire cities have entered the […]
As a small business owner, conducting interviews is one of your responsibilities. You might be just as nervous as the people you interview. Or, you might worry that you won’t hire the right person after the interviews. Here are some tips for conducting an interview.
Your business writing skills are more important now than ever before. You communicate via emails, IMs (instant messages), and texts. You’re writing all the time. To be competitive in the marketplace, your skills need to be constantly nurtured and updated.
As a business owner, you do a lot. It can be hard to know how to be a business leader when you have a million and one things on your plate. Managing employees, handling accounting and payroll, and finding the time to focus on revenue-generating tasks are all important, but are they enough? Putting precedence […]
Your business location is a big deal. Whether you’re it’s your first time around or you’re opening a second location, choosing a business location is not a decision you should make on a whim. Your choice can impact your business’s chance of survival. Why is location important when starting a business? Choosing a location for […]
You know the old saying: “An apple a day keeps the doctor away.” As a small business owner, how often do you take steps to keep you and your employees healthy? Maybe you find your employees get especially sick during flu season, or they run out of energy as the day goes on. Implementing wellness […]
Whether you’re a franchise or independent small business, Patriot’s online payroll for franchises is there to save you money and provide outstanding customer service. The Cleaning Authority is an environmentally-friendly franchise that offers regularly scheduled or one-time cleanings for home and office. The business’s emphasis on green practices promotes a clean house and earth. […]
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