Small Business Articles

Small Business - Tips, Training, and News

What is Merchandising: The Definitive Guide to Merchandising in 2022

Maybe you’re planning on opening up a new store or you just need to spruce things up for the upcoming season. Whatever questions you have about merchandising, we’ve got you covered. Read on to learn exactly what is merchandising and how to harness its power both in-store and online for 2022.

6 Office Design Ideas [+ Tips] to Take Productivity Up a Notch

The key to productivity is engagement, consistency, focus, organization, and … design? Actually, yes. An employee’s happiness goes hand in hand with productivity. And as we all know, it’s the little things in life.

Get Your Head Out of the Sand! Learn How to Use Data in Business

Many businesses (31% of them to be exact) claim to be data-driven. Does yours? And if so, do you actually know how to use data in business? Or, are you just flying by the seat of your pants? If you want to learn how to use business data the right way and find out how […]

2022 Recruiting Trends Shaped by Ongoing COVID-19 Impacts

Everyone in the world has experienced some form of impact in employment caused by the global pandemic. For some, this meant losing a job and a sense of job security. For others, this meant moving to a remote working environment rather than enjoying the camaraderie of an office. Small businesses, in particular, bore the brunt […]

7 Brand Loyalty Strategies to Keep Customers Coming Back for More

One big goal of every business owner is to attract and retain customers, which is a lot easier with brand loyalty. But, how do you build brand loyalty? Although there isn’t a formula or surefire tactic that works on every business, there are brand loyalty strategies you can test to build relationships and trust with […]

What Does Your Brand Say About You as a Freelancer?

Building a brand as a freelancer is a powerful way to gain recognition and make yourself memorable.

7 Surefire Strategies to Retain Customers’ Trust

In business, trust isn’t something you can build overnight. It takes time and energy to build up said trust with customers. And, it takes even more effort to retain it. If you want to keep your customers for the long haul, keep a few strategies to retain customers’ trust up your sleeve.

Can Opening an Email Get You Hacked?

Email hacking is one of the most prevalent cyberattacks on the Internet. Data from the Internet Crime Complaint Center (IC3) found that business email compromise (BEC) is the costliest type of cyberattack, with 19,369 total complaints racking up $1.8 billion in losses.

Small Business Trends 2022 and How They Can Help You

Trends come and go, and business trends are not immune to that old adage. But, some trends can benefit your business whether you use them for the short or long term. There are some trends to pay attention to this year. So, what are the small business trends 2022 that you should know?

How a Unique Value Proposition Can Help Your Business

When you have a passion and start a business based on that passion, you want to be successful. After all, part of opening a business is wanting to turn a profit. But to bring in customers, you have to stand out and show them why they should choose your business over your competition. That’s where […]