Everyone in the world has experienced some form of impact in employment caused by the global pandemic. For some, this meant losing a job and a sense of job security. For others, this meant moving to a remote working environment rather than enjoying the camaraderie of an office. Small businesses, in particular, bore the brunt […]
One big goal of every business owner is to attract and retain customers, which is a lot easier with brand loyalty. But, how do you build brand loyalty? Although there isn’t a formula or surefire tactic that works on every business, there are brand loyalty strategies you can test to build relationships and trust with […]
In business, trust isn’t something you can build overnight. It takes time and energy to build up said trust with customers. And, it takes even more effort to retain it. If you want to keep your customers for the long haul, keep a few strategies to retain customers’ trust up your sleeve.
Email hacking is one of the most prevalent cyberattacks on the Internet. Data from the Internet Crime Complaint Center (IC3) found that business email compromise (BEC) is the costliest type of cyberattack, with 19,369 total complaints racking up $1.8 billion in losses.
Trends come and go, and business trends are not immune to that old adage. But, some trends can benefit your business whether you use them for the short or long term. There are some trends to pay attention to this year. So, what are the small business trends 2022 that you should know?
When you have a passion and start a business based on that passion, you want to be successful. After all, part of opening a business is wanting to turn a profit. But to bring in customers, you have to stand out and show them why they should choose your business over your competition. That’s where […]
Your ability to generate sales leads in ever-increasing quantity and quality is one of the most important factors in determining how quickly your business grows. This article reviews everything you need to know about lead generation to implement the right strategy, evaluate lead generation campaign options, and properly execute the options you select.