The fundamental purpose of a company website is to provide information. So, it might seem as if the more information your website provides, the better of a job it’s doing serving your company’s interests. Studies of consumer behavior, however, including time spent on-page and conversion rates, indicate this is not actually the case. Instead of […]
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What are your business’s strengths and weaknesses? What about your opportunities and threats? If you aren’t able to effectively answer these questions, you need to conduct a SWOT analysis. A SWOT analysis can help you evaluate your business, institute appropriate changes, and improve operations. Learn what a SWOT analysis is, find out how to conduct […]
When you own a business and deal with customers, conflict is bound to happen. We’ve all been there—an irate customer screaming into your phone or turning purple in front of the counter. And whether it’s your fault or not, knowing how to reach customer conflict resolution is imperative to your business’s reputation. Reacting poorly to […]
Small businesses commonly cite a lack of monetary capital as a major obstacle to their development and survival. Loans offer a favorable solution to small business owners as they provide the necessary funds. They can also allow retention of control over the business. There are a variety of loans in the market including traditional business […]
Most business owners don’t love dealing with difficult conversations at work. But whether you’re encouraging an employee to improve their performance, asking a vendor for a payment extension, or giving bad news to a customer, having difficult conversations is bound to happen. When difficult conversations come up, you need to be ready to handle them […]
This column was originally published on Entrepreneur.com on 6/30/2017. People always want to know what makes a good leader. It’s normally because they’re trying to become a leader, or they’re trying to find a leader to work for their company.
You’re the leader of your business. The visionary. The person in charge. The “Big Cheese.” Your business (and employees) will go in whatever direction you point it. So, it’s your job to cast the vision you have for your company. When it comes down to it, your business’s success depends on the vision you set […]
Mobile apps can improve a company’s bottom line, customer engagement, and more. Yet, app development is an expensive process. Many small businesses may think that app development is too much for their available manpower and budget.
After 30+ years in business, my companies have developed a reputation of having low prices. We may not be the rock-bottom lowest-priced vendor, but the price that we charge our customers for the value we provide them is always unmatched by our competitors. Here’s why we deliberately keep our prices low and avoid price increases […]
According to a 2017 consumer review survey, the majority of consumers trust online reviews. The survey has tracked consumer sentiment surrounding reviews for seven years, and the implications are just as important for massive companies as they are for micro mom-and-pop businesses. Because so many consumers are putting faith in reviews, negative reviews can have […]
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