Small Business Articles

With all the choices that customers have, keeping them happy is more important than ever. Unhappy customers may leave for other businesses and/or give you negative reviews online. Customer satisfaction scores, or CSAT scores, are a quick and easy way to check in with your customers and see how they feel about your business or […]

Contracts are legally binding agreements made between two parties. For a business, contracts help make sure you get what you pay for and can protect you from certain liabilities. As a business owner, you’ll come across a wide variety of contracts. Read on to learn about types of contracts in business. What is a contract? […]

You’ve probably been on hold with a customer support representative before. And, sadly, it may not have gone great. You aren’t alone.  Thirty-three percent of callers report that being placed on hold is the most frustrating part of customer service. Calls to customer service can be long and complicated, and emotions can get hot. But […]

Everyone in the world has experienced some form of impact in employment caused by the global pandemic. For some, this meant losing a job and a sense of job security. For others, this meant moving to a remote working environment rather than enjoying the camaraderie of an office. Small businesses, in particular, bore the brunt […]

One big goal of every business owner is to attract and retain customers, which is a lot easier with brand loyalty. But, how do you build brand loyalty? Although there isn’t a formula or surefire tactic that works on every business, there are brand loyalty strategies you can test to build relationships and trust with […]

In business, trust isn’t something you can build overnight. It takes time and energy to build up said trust with customers. And, it takes even more effort to retain it. If you want to keep your customers for the long haul, keep a few strategies to retain customers’ trust up your sleeve.