Great. You got a negative online review that’s now readable by everyone—current and potential customers alike. Before hastily typing out a response you may regret later, learn how to respond to a bad review. You just may be able to turn the situation into a marketing opportunity and keep the disgruntled customer.
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Sales & Marketing - Tips, Training, and News
10 Email Marketing Tips and Tricks to Keep up Your Sleeve
With 87% of B2B and 79% of B2C marketers using email, it’s no secret that it can be a great marketing tool for your business. But if you’re not using emails to your advantage and optimizing them as much as possible, your business could be missing out on new customers, additional sales, and more. To […]
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Texting in Business: Reply “Yes” to Confirm
You’re always on the hunt for new and improved ways to streamline business processes, like marketing and customer service. The next big thing? Texting in business.
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Want Free(ish) Advertising? Consider a Word-of-mouth Marketing Strategy
Hey there, how’d you hear about us? From a friend? Family member? Social media? Great. That’s word-of-mouth marketing in action. And if you want to reap the benefits of virtually free advertising, you might consider putting together a word-of-mouth marketing strategy.
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The Big Money Question: What Do Customers Want?
Why do customers choose your competitors instead of you? It could be because you’re not giving them what they want. So, what do customers want?
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How to Boost Your Sales With Instagram: A Small Business Guide
Instagram is one of the most widely used social media platforms today. According to Instagram data, more than 200 million Instagram users visit at least one business profile daily, and 60% of people say they use the platform to discover new products. Here are five ways to increase and boost your sales on Instagram.
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Top Techniques and Tools to Maximize Your Marketing Team Productivity
Does it feel like you have to walk up a mountain, carrying a 100-pound weight, with your shoes tied together to get your marketing campaign right? Well, it shouldn’t be that hard. Sometimes, all it takes is having the right tools to boost productivity.
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How to Build Email Reputation and Improve Your Deliverability
A considerable part of business success depends on your email reputation. A good reputation means good deliverability and vice versa. Building a good reputation is, therefore, one major goal that you should strive for. There is no shortcut to this process. And we all know that the price of a bad business reputation is high.
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Print Marketing for Beginners: How to Create Brochures, Flyers, and Posters That Get More Leads
Despite all the hype around online marketing, 85% of consumers said they’d be more likely to buy something from a business if it had professionally printed materials like flyers.
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7 Tips for Creating a Business Logo That Accurately Represents Your Brand
Creating a logo for your business is no easy task. Designing your company’s visual identity takes a lot of time and can be costly. If you want to make a good first impression to customers, craft a business logo that is timeless, easy to understand, and a representation of your brand.
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