How to Catch Customers with Pokémon GO Marketing: The Square Cup Story

In barely a week, Pokémon GO—the smartphone app from Niantic Inc. and the PokémonCo.—has caught 21 million daily active users in the U.S. alone. Released on July 6 in the United States, the app has lured millions of people out into public spaces in search of Pokémon. Could your small business use Pokémon GO marketing […]

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Find out how to hire great employees to help your small business succeed.

How to Hire Great Employees

Find out how to hire great employees to help your small business succeed.

As a small business owner, it’s important to get hiring right the first time. With few employees, everyone needs to have the skills required to get the job done. It’s critical to attract good candidates that fit with your company. Do you know how to hire great employees? How to Hire Great Employees But, to […]

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Marketing to existing customers helps you increase revenue.

4 Tips for Marketing to Existing Customers

Marketing to existing customers helps you increase revenue.

In the early stages of building your business, you use marketing to attract new customers. You need to keep customers coming back. That’s why marketing to existing customers is essential for your small business. Your current customers are often your most predictable buyers. And, marketing to current customers is less expensive. In fact, depending on […]

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Learn the three startup criteria you business needs to meet.

The 3 Startup Criteria Your Successful Business Idea Needs to Meet

Learn the three startup criteria you business needs to meet.

It’s easy to come up with a business idea. You can copy an already successful business. Or, you can build on something you are passionate about. However, it’s difficult to come up with a successful business idea that will lead to a thriving organization. Today, my companies sell recruiting software, payroll software, and accounting software, […]

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Business Succession Planning for Your Small Company

Whether you own a startup or an established company, you likely focus on growing your business. That’s why it might be hard to think about the day you step down from your leadership role. But, the earlier you start business succession planning, the easier the transition will be. A business succession plan helps you when […]

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Use marketing metrics for small business to track the results of your marketing campaigns.

5 Digital Marketing Metrics for Small Business Owners

Use marketing metrics for small business to track the results of your marketing campaigns.

Many small business owners aren’t just the boss. They’re the secretary, janitor, and marketing department all rolled into one. They wear a lot of hats, spin a lot of plates, and juggle a lot of knives—sometimes all at once!

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Track Your Most Important KPIs for Small Business Success

As a small business owner, some days might feel more successful than others. As the owner and CEO of an accounting and payroll software company, I have experienced this first-hand. But, do you use quantifiable data to record your progress? If not, apply your most important KPIs (key performance indicators) to your business practices. KPIs […]

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6 Startup Lessons Learned the Hard Way

I started the first of my six businesses 30 years ago. I didn’t have a formal business degree, accounting training, or even an idea for what business I really wanted to start. All I knew was, I wanted to be my own boss and start my own business. Because I was starting at square one […]

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5 Tips for Software Entrepreneurs

I’ve been a software entrepreneur for over 30 years now. But a lot has changed since my days of staying up all night to write custom code on black and green screens. Today’s software development landscape is vast, with numerous niches to specialize in. If I was going to start a business in the software […]

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All small business owners can experience chamber of commerce membership benefits.

What Are Chamber of Commerce Membership Benefits for Small Businesses?

All small business owners can experience chamber of commerce membership benefits.

You might have seen information about chambers of commerce and wondered if it was worth it for your business to become a member. You don’t want to spend money on a membership that won’t help your business. Joining a chamber of commerce can be a great decision. Below are some of the chamber of commerce […]

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