Everyone in the world has experienced some form of impact in employment caused by the global pandemic. For some, this meant losing a job and a sense of job security. For others, this meant moving to a remote working environment rather than enjoying the camaraderie of an office. Small businesses, in particular, bore the brunt […]
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Small Business Tips and Training
7 Brand Loyalty Strategies to Keep Customers Coming Back for More
One big goal of every business owner is to attract and retain customers, which is a lot easier with brand loyalty. But, how do you build brand loyalty? Although there isn’t a formula or surefire tactic that works on every business, there are brand loyalty strategies you can test to build relationships and trust with […]
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Be Your Best Vacation Self Year-round With Tropical Envy Boutique
Ashley LaBarre is the owner of Tropical Envy Boutique. From resort-style clothes to artisan jewelry, the boutique offers everything you need to feel like you’re on vacation year-round.
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What Does Your Brand Say About You as a Freelancer?
Building a brand as a freelancer is a powerful way to gain recognition and make yourself memorable.
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Get Ready for a “Brewed Awakening” With This Small-town Coffee Shop
Brennan Francis co-owns Brewed Awakening Vermilion, a local coffee shop in Vermilion, OH. Brewed Awakening Vermilion aims to provide its town with a local, small-town coffee shop that centers on family.
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7 Surefire Strategies to Retain Customers’ Trust
In business, trust isn’t something you can build overnight. It takes time and energy to build up said trust with customers. And, it takes even more effort to retain it. If you want to keep your customers for the long haul, keep a few strategies to retain customers’ trust up your sleeve.
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Can Opening an Email Get You Hacked?
Email hacking is one of the most prevalent cyberattacks on the Internet. Data from the Internet Crime Complaint Center (IC3) found that business email compromise (BEC) is the costliest type of cyberattack, with 19,369 total complaints racking up $1.8 billion in losses.
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Small Business Trends 2022 and How They Can Help You
Trends come and go, and business trends are not immune to that old adage. But, some trends can benefit your business whether you use them for the short or long term. There are some trends to pay attention to this year. So, what are the small business trends 2022 that you should know?
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Lead Generation for Small Business Owners: A Beginner’s Guide to Increase Sales
Your ability to generate sales leads in ever-increasing quantity and quality is one of the most important factors in determining how quickly your business grows. This article reviews everything you need to know about lead generation to implement the right strategy, evaluate lead generation campaign options, and properly execute the options you select.
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Texas-based Heartisans Marketplace Is Where the Heart Is
Julee Rachels is the CEO and Founder of Heartisans Marketplace, a 501(c)(3) nonprofit based in Longview, Texas. Heartisans provides underserved women with job-readiness training and essential skills through its Job-Readiness Program, which is funded by sales from the Marketplace and donations.
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