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Email marketing is undoubtedly one of the most effective ways to reach your target audience, and even though some marketers claim that it’s dead, this advertising method is very much alive and kicking. For every $1 spent, email marketing generates a $44 ROI, which makes it one of the most cost-effective marketing strategies. However, building […]
Read More How to Build an Effective Email List
The cloud. A little less than a decade ago this term would have only drawn eyes to the sky. Now, the “cloud” is everywhere, not unlike our puffy friends inhabiting the earth’s atmosphere. First it was our computers, then our phones and tablets, and now our cars, thermostats, and even entire cities have entered the […]
Read More Why the Cloud is Safer for SMBs
As a small business owner, conducting interviews is one of your responsibilities. You might be just as nervous as the people you interview. Or, you might worry that you won’t hire the right person after the interviews. Here are some tips for conducting an interview.
Read More 4 Must-have Tips for Conducting an Interview
Your business writing skills are more important now than ever before. You communicate via emails, IMs (instant messages), and texts. You’re writing all the time. To be competitive in the marketplace, your skills need to be constantly nurtured and updated.
Read More Improve and Grow Your Business Writing Skills With These 8 Tips
As a business owner, you do a lot. It can be hard to know how to be a business leader when you have a million and one things on your plate. Managing employees, handling accounting and payroll, and finding the time to focus on revenue-generating tasks are all important, but are they enough? Putting precedence […]
Read More 8 Tips for Growing as a Leader in Business
Your business location is a big deal. Whether you’re it’s your first time around or you’re opening a second location, choosing a business location is not a decision you should make on a whim. Your choice can impact your business’s chance of survival. Why is location important when starting a business? Choosing a location for […]
Read More How to Choose the Best Location for Your Small Business
You know the old saying: “An apple a day keeps the doctor away.” As a small business owner, how often do you take steps to keep you and your employees healthy? Maybe you find your employees get especially sick during flu season, or they run out of energy as the day goes on. Implementing wellness […]
Read More Wellness Programs at Work
The Cleaning Authority is an environmentally-friendly franchise that offers regularly scheduled or one-time cleanings for home and office. The business’s emphasis on green practices promotes a clean house and earth. Patriot customer Jeffrey Hyman owns The Cleaning Authority of Hammonton, NJ, and has 25 employees at his franchise. Each of his employees is fully […]
Read More The Cleaning Authority of Hammonton, NJ
Does your small business workforce operate as a team? If not, your business could be suffering. Teamwork in the workplace is essential to run efficiently. You need to know how to build teamwork among your employees. Building teamwork in the workplace Are you a small business leader looking to bring your team together? Try these […]
Read More 7 Ways Small Business Leaders Can Create Teamwork in the Workplace
When running a small business, it can be extremely tempting to cut financial corners, and one of the first potential items on the chopping block is the budget for employee training programs. However, well-trained employees are an essential part of any business, even the smallest one. The thing is—untrained employees drain budgets by not working […]
Read More How to Train Your Employees Without Blowing Your Budget