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Scientists have proven that colors have powerful influences on people’s emotions and actions. Use the right color to persuade your customers to your business’s advantage. Pick the most influential color for your logo design and branding and marketing campaigns. Scientific studies discovered that 93% of consumers credit the visual look of a product as their […]
Read More Turbocharge Your Branding Using the Psychology of Color
We live in a fast-paced world and when customers want something, they want it now. We have fast food, faster internet, and crazy fast shipping. Undoubtedly, your customers have the same high expectations for your customer service. Do you need an answering service to keep your customers happy and to keep them coming back?
Read More Does My Small Business Need Answering Services?
This phrase sounds like something you’d hear in a movie with farmers in it. But, there’s an enormous business lesson here. A lesson that has turned many people into millionaires. Picture this: An average-looking guy takes a good-looking girl to a dance. She could easily leave him for the better-looking guys who ask her to […]
Read More Dance With the One Who Brung Ya!
Are you a business owner who is seeing more and more responsibilities pile up?
Read More 5 Freelancers Who Will Save You Time and Money
Getting a small business up and running is a pretty big feat. To do so, you probably needed help from a lot of people, including your family and friends, investors and lenders, and employees. But to keep your business afloat and continue meeting payroll, you need customers. Without customers, you wouldn’t have a business. Customer […]
Read More The Importance of Gratitude and How to Show it to Your Customers
For several months this year, the world of finance, as well as the world of information technology, have been buzzing about a cyber security controversy. A major credit reporting agency was recently under a cyber attack that resulted in one of the worst leaks of personal information in history. Birth dates, social security numbers, addresses […]
Read More What You Need to Know About Cyber Security Monitoring for Small Businesses
Employers aim to build talented and dedicated workforces. You might ask the employees on your payroll how they like working at your company. Though you want satisfied workers, happy employees aren’t necessarily productive. You need to understand employee satisfaction vs. employee engagement.
Read More Employee Satisfaction vs. Employee Engagement
At some point, your small business will need more money. You’ll need more space, inventory, or equipment and there won’t be enough money in your business bank account. When you get to this point, you need to take on debt. Don’t think of business debt as bad. Learning how to get your business out of […]
Read More 3 Reasons to Take on Business Debt (and 2 Reasons to Avoid It)
You often hear that you’re “only as good as the people you hire.” There’s no doubt this phrase is true, especially when we’re talking about small businesses. But, what you don’t hear as often is that continuing training and encouraging employee development is just as important as hiring, if not more so.
Read More How to Get Started with Small Business Employee Training
For many workers, most of a standard eight-hour workday is devoted to sitting at a desk. Sitting for extended periods of time can lead to low employee engagement, productivity, and morale. If you or your employees need a boost throughout the day, try these desk exercises.
Read More Desk Exercises That Can Relieve Tension and Fuel Engagement