In the early stages of building your business, you use marketing to attract new customers. You need to keep customers coming back. That’s why marketing to existing customers is essential for your small business. Your current customers are often your most predictable buyers. And, marketing to current customers is less expensive. In fact, depending on […]
It’s easy to come up with a business idea. You can copy an already successful business. Or, you can build on something you are passionate about. However, it’s difficult to come up with a successful business idea that will lead to a thriving organization. Today, my companies sell recruiting software, payroll software, and accounting software, […]
Many small business owners aren’t just the boss. They’re the secretary, janitor, and marketing department all rolled into one. They wear a lot of hats, spin a lot of plates, and juggle a lot of knives—sometimes all at once!
As a small business owner, some days might feel more successful than others. As the owner and CEO of an accounting and payroll software company, I have experienced this first-hand. But, do you use quantifiable data to record your progress? If not, apply your most important KPIs (key performance indicators) to your business practices. KPIs […]
I started the first of my six businesses 30 years ago. I didn’t have a formal business degree, accounting training, or even an idea for what business I really wanted to start. All I knew was, I wanted to be my own boss and start my own business. Because I was starting at square one […]
I’ve been a software entrepreneur for over 30 years now. But a lot has changed since my days of staying up all night to write custom code on black and green screens. Today’s software development landscape is vast, with numerous niches to specialize in. If I was going to start a business in the software […]
You might have seen information about chambers of commerce and wondered if it was worth it for your business to become a member. You don’t want to spend money on a membership that won’t help your business. Joining a chamber of commerce can be a great decision. Below are some of the chamber of commerce […]
I’ve been an entrepreneur for 30 years. I’m the founder of Patriot Software Company, which presently has six companies under its umbrella, all of which I’ve started. With each one of these business ventures, I learned something new about what it takes to get a business up and running. I’ve also learned a thing or […]
Small businesses in the U.S. have a big impact on day-to-day American life. It’s difficult for small businesses not to have an impact when there are more than 28 million of them. With that kind of representation, you can’t miss them.
As an entrepreneur for over 30 years now, I’ve listened to more stories about how to get started as an entrepreneur than I can count. Heck, I’ve even told my fair share of them. (I did get started in the basement of a factory after all.) I’ve learned a lot about recent tech skills while […]
