Sales & Marketing Articles

Sales & Marketing - Tips, Training, and News

Two workers learning how to calculate cost per lead.

How to Calculate Cost Per Lead to Maximize Your Business Expenses

You already know that leads are vital to your business’s future. And you can’t bring in quality leads without spending money on marketing. You’ve got to speculate to accumulate, right? But do you know how much it actually costs to generate a single lead?

Business owner in front of her shop on Small Business Saturday

Small Business Saturday 2024: A Big Deal Year-round

Sandwiched between Black Friday and Cyber Monday, Small Business Saturday (SBS) is a staple in the post-Thanksgiving shopping weekend. For over a decade, Small Business Saturday has been a great way for small businesses to generate revenue and get back in touch with their communities. And Small Business Saturday 2024 is no exception.

How Social Media Competitor Monitoring Can Propel Your Business Forward

Social media for business can be a real treasure trove. New opportunities, new customers to reach, perhaps even new revenue streams. While this is all true, it’s just as important to remember another crucial aspect in which social media can help your business: keeping an eye on your competition.

Employee doing content optimization on her laptop.

A Comprehensive Guide to Mastering Content Optimization for Small Businesses

You could have crafted the most in-depth content, but that wouldn’t matter if it’s not optimized for search engines. Optimizing your content for search engines, particularly your site content, is critical to ensuring it gets the visibility it deserves. Whether it’s content for your site, online course platforms, or emails, you also need your content […]

Business text messaging in action: Entrepreneur handles SMS.

Business Texting for Small and Medium-Sized Enterprises: A Complete Guide

Texting is a powerful tool that small and medium-sized businesses can use to communicate efficiently with their customers, clients, partners, and employees. Its direct and immediate nature sets it apart from other communication channels.

Saleswoman on a tablet talking to a customer.

How to Identify and Handle Customer Pain Points

Understanding the needs of your customers is essential for business success. Anyone can catch a customer’s eye with flashy marketing, but it takes dedication and quality of service to keep people coming back.

Business owner making a video of her products.

Mastering the Art of Social Commerce for Your Startup

Social media has become an integral part of our lives. It has transformed how we communicate, share experiences, and make purchasing decisions.

Unique value proposition written on colorful paper.

How a Unique Value Proposition Can Help Your Business

When you have a passion and start a business based on that passion, you want to be successful. After all, part of opening a business is wanting to turn a profit. But to bring in customers, you have to stand out and show them why they should choose your business over your competition. That’s where […]

How to Build a Winning Content Strategy for Your Small Business

In today’s highly competitive digital landscape, small businesses need a strong content strategy to stand out and succeed. A good content strategy can help small businesses like you boost brand awareness, drive traffic to your website, and generate leads.

ChatGPT: Can the New AI Help Your Business?

If you haven’t already heard, ChatGPT is either the end of white-collar jobs or the beginning of a new era of efficiency in the workplace. ChatGPT is an easy-to-use chatbot launched in late 2022 and—depending on how you feel about Skynet—one of the most interesting things to happen in software.