Here are the best small business articles we read in November. We hope you find this advice for business owners as interesting and useful as we did.

In the workplace

Organizations Need a Dynamic Approach to Teaching People New Skills | Harvard Business Review

The workplace is changing in light of COVID-19, and that means the skills and knowledge businesses need from employees are changing, too. With those changes, it’s important to consider how you approach hiring, training, and developing skills for all employees, both current and future. This article uses data to look at how businesses can best approach skills development. (Read)

Marketing your business

4 Tips for Consistently Generating High-Quality Social Media Content for Your Small Business | Buffer

Social media is now a huge part of marketing, so it’s important to figure out what, when, and how to post. Even if you don’t have an entire social media marketing team, you need to know how to tackle your strategy so your business stands out. Check out four tips for beefing up your social media marketing strategy with this article. (Read)

New Study Looks at Optimal Hashtag Usage in Instagram Feed Posts, Based on 18m Examples | Social Media Today

Are you using Instagram in your business’s social media marketing efforts? If so, this article explains (with data!) why you may want to reconsider your hashtag plans. Take a look at what a study of more than 18 million examples shows to be the optimal hashtag use. (Read)

Small business security

3 steps to ensure effective cybersecurity budget allocation | Financial Management 

Cyberattacks are growing increasingly more common, and businesses need to protect themselves against these types of threats. This article focuses on developing a budget and strategy to best protect your business from cyber threats. (Read)

Financing

Founders, Stop Obsessing Over Venture Funding | Crunchbase

Venture capital (VC) funding can be a great source to get your business to the next level. But, there are a few items you might want to consider before making the jump to VCs. This article lists why VC funding may not be your best option and when you may want to think about taking the leap—without obsessing unnecessarily. (Read)

5 Steps to Hypergrowth without Funding | StartupNation

Venture capitalists can be a ticket to major growth for your business. But, VCs don’t have to be your only choice when you start trying to build. Here are five other options to consider when tackling financial growth in your company. (Read)

Small business articles from Patriot

Here are some of the top accounting and payroll articles published by Patriot Software.

Accounting

Customers Have Tunnel Vision? Here’s What You Can Do to Discourage Price Shopping

Price shopping is common among customers, but there are ways to guide customers away from price shopping and to the checkout line at your business. This article explains how to discourage customers from shopping around for the best price to find the best place (i.e., you). (Read)

What Is Transaction in Accounting? An Easy Guide

Managing and keeping track of all your transactions in your books can be time consuming. But, do you know what transactions you should enter into your books? Check out what a transaction in accounting is here. (Read)

Payroll

Your Employee Social Security Tax Deferral & Repayment Questions, Answered

The Social Security tax deferral for employees started on September 1, 2020 and ended on December 31, 2020. Repaying deferred taxes comes with a lot of questions, including when you must deposit the repayments. Find out the answers to your burning Social Security tax deferral repayment questions in this article. (Read)

What Is IRS Form 5884-A for the Employee Retention Credit?

If your business has been impacted by a disaster, you may qualify for an employee retention credit. Some disasters (e.g., hurricane) allow business owners to claim a credit so long as they experience a qualified disaster. Learn more about qualified disasters, the employee retention credit, how to complete the necessary form, and more. (Read)