Patriot’s Picks: The Best Small Business Articles

Here are the best small business articles we read in November. We hope you find this advice for business owners as interesting and useful as we did.

Marketing your business

The Top Marketing Trends of 2023 & How They’ve Changed Since 2022 [Data from 1000+ Global Marketers] | HubSpot

The world of marketing is always changing. 2023 may be the perfect year to try out social media influencers, short-form videos, or use social media as a customer support tool. Whatever happens, make sure you’re ahead of the game. Check out this article to learn all you need to know about marketing trends for 2023. (Read)

Nano vs. Micro-Influencer Marketing: What’s the Difference? | Influencer Marketing Hub

You’ve heard of social media influencers. But have you ever heard of nano- or micro-influencers? Nano- and micro-influencers have under 100,000 followers. Because of their small following, these types of influencers are often extremely close to their followers. What does this have to do with marketing your business? Nano- and micro-influencers can promote your product and reach customers you’d never be able to reach alone. Find out how micro-influencers can help promote your brand. (Read)

Small business tips

How Small Business Owners Can Avoid Winter Losses | Scautub Agency

For many businesses in the U.S., the winter has already begun in earnest. But for many others, the cold season’s just begun. No matter how many wool socks you’re already wearing, it’s never too late to plan to avoid winter losses. Read this article to get the jump on Jack Frost. (Read)

Cold-Weather Shipping Tips For Small Businesses | CEO Today

Do you plan to ship temperature-sensitive products this winter, like food or plants? If so, you may want to make plans to keep your products at the right temperature. Whether it’s an insulated package or a refrigerated truck, there are plenty of options out there. Read this article for the scoop. (Read


8 Small-Business Loans For Women in 2023 | Accion Opportunity Fund

Women own 42% of companies in the U.S. But many small businesses owned by women struggle to find financial support. The good news is, there’s help out there if you can find it. So, if you’re a woman running a small business (or a friend of one), this article can help. Check it out to learn about eight small business loans specifically designed for women-owned small businesses. (Read)

Small business articles from Patriot 

Here are some of the top accounting and payroll articles published by Patriot Software.


What Is a Split Payment? 3 Easy Ways for Customers To Pay

Have you ever gone to a restaurant with friends and split the check at the end of the night? If you have, you’ve used a type of split payment. Companies use split payments to make it easier for customers to pay for products or services. Read this article to learn about three different types of split payments and how to use them. (Read)

What Is Open-book Management?

Want to increase transparency and potentially boost profits? If so, you may consider open-book management. Open-book management (OBM) is the practice of sharing your business’s financial information with employees. Find out what open-book management includes, the pros and cons of it, and how it works. (Read)


A Year-end Payroll Checklist to Finish the Year Strong

As the year comes to a close, small business owners across the country have plenty of things to check and double-check before the new year starts. Have you recorded all the paychecks for the year? What about ordering new forms and updating federal and state labor posters? Read this article to make sure you start next year on the right foot. (Read)

Employee Discounts: A Morale & Sale Boost in One 
There are several fringe benefits you can offer to sweeten employee compensation. But, there may not be a fringe benefit as classic as the employee discount. Employee discounts come in many shapes and sizes and may be tax-exempt for employees. Check out this article for the scoop. (Read)

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