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Adaptation is a crucial component of all long-term marketing strategies. Customer tastes change, new trends start to emerge, and more advanced technologies may mean that business development strategies are no longer as efficient as they could be.
Read More Adapting Your SEO Approach to New Algorithm Changes
Sandwiched between Black Friday and Cyber Monday, Small Business Saturday (SBS) is a staple in the post-Thanksgiving shopping weekend. For over a decade, Small Business Saturday has been a great way for small businesses to generate revenue and get back in touch with their communities. And Small Business Saturday 2025 is no exception.
Read More Small Business Saturday 2025: A Big Deal Year-round
Starting your own business can feel like you’re shouting into the void. You’re filled with ideas, enthusiastic about the possibilities, and ready to just get started and help people. But how can you make sure they actually notice you?
Read More Visual Storytelling in Under a Minute: Techniques for Crafting Engaging Short-form Videos
You already know that leads are vital to your business’s future. And you can’t bring in quality leads without spending money on marketing. You’ve got to speculate to accumulate, right? But do you know how much it actually costs to generate a single lead?
Read More How to Calculate Cost Per Lead to Maximize Your Business Expenses
Over 25% of U.S. workers quit their jobs in 2023. Do you need help retaining top talent in your business? Look at your employee flight risk to determine how likely an employee will leave your company.
Read More Navigating Employee Flight Risk: Signs and Strategies for Retention
Managing a project’s finances is essential to successful project delivery. Yet, only 34% of projects are completed mostly or always on budget. That means nearly 66% of completed projects are within their planned budget. That’s a lot of financial failure.
Read More Finance in Project Management: Definition, Challenges, and Ways to Improve
Social media for business can be a real treasure trove. New opportunities, new customers to reach, perhaps even new revenue streams. While this is all true, it’s just as important to remember another crucial aspect in which social media can help your business: keeping an eye on your competition.
Read More How Social Media Competitor Monitoring Can Propel Your Business Forward
You could have crafted the most in-depth content, but that wouldn’t matter if it’s not optimized for search engines. Optimizing your content for search engines, particularly your site content, is critical to ensuring it gets the visibility it deserves. Whether it’s content for your site, online course platforms, or emails, you also need your content […]
Read More A Comprehensive Guide to Mastering Content Optimization for Small Businesses
Some people believe that the younger you are when starting a business, the more likely you are to see success. Others may sway the other way and believe that the older and wiser you are when starting a business, the better. Regardless of how old you are when you become an entrepreneur, starting a business […]
Read More What’s the Average Age to Start a Business? The Answer May Surprise You
Texting is a powerful tool that small and medium-sized businesses can use to communicate efficiently with their customers, clients, partners, and employees. Its direct and immediate nature sets it apart from other communication channels.
Read More Business Texting for Small and Medium-Sized Enterprises: A Complete Guide