Your ability to generate sales leads in ever-increasing quantity and quality is one of the most important factors in determining how quickly your business grows. This article reviews everything you need to know about lead generation to implement the right strategy, evaluate lead generation campaign options, and properly execute the options you select.
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Small Business Tips and Training
Texas-based Heartisans Marketplace Is Where the Heart Is
December 17, 2021Julee Rachels is the CEO and Founder of Heartisans Marketplace, a 501(c)(3) nonprofit based in Longview, Texas. Heartisans provides underserved women with job-readiness training and essential skills through its Job-Readiness Program, which is funded by sales from the Marketplace and donations.
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Vintage Furniture Is Anything But Antiquated at Cota Street Antiques
November 19, 2021John Regan is the owner of Cota Street Antiques, a retailer and wholesaler of antique furniture located in Shelton, Washington.
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Bat World Sanctuary Soars in Saving the Bats
October 29, 2021Amanda Lollar is the Founder and President of Bat World Sanctuary, a Texas nonprofit organization.
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The Employer’s Guidebook to Hosting an Exit Interview
October 22, 2021One of the better parts of being an employer is welcoming a new employee to your business. But, on the flip side is the not-so-fun part of watching or letting an employee go. And when key players choose to leave, it may be in your best interest to hold an exit interview. But, what is […]
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What Is SWOT Analysis? It’s Time to Get to Know Your Business
October 15, 2021How well do you know your business’s strengths and weaknesses? What about your opportunities and threats? If you’re coming up short on answers, you need to conduct a SWOT analysis. So, what is SWOT analysis?
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Using TikTok for Business 101: Benefits & Tips to Get Started
October 8, 2021A whopping 70% of the U.S. uses social media. Needless to say, if your marketing strategy doesn’t include some kind of social media marketing, you’re missing out. And nowadays, new social media platforms are popping up left and right. The latest platform that’s all the rage? TikTok. Learn all about using TikTok for business, including […]
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Take Time to Stop and Smell the Lavender at Pumpkin Blossom Farm
September 24, 2021Missy Biagiotti co-owns the Lavender Fields at Pumpkin Blossom Farm, a scenic place where visitors feel like they’re stepping into a Monet painting.
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Give Your Business a Boost With Email Marketing Software [+ Top 5 Software Solutions]
September 17, 2021As technology evolves, automation has become a must for business owners worldwide. From automating payroll to social media, businesses use automation every day to streamline their responsibilities. One task you may opt to automate is email marketing. And to do that, you can use email marketing software. But, how can email campaign software benefit your […]
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10 Common Small Business Mistakes Owners Make When Starting Out
September 10, 2021Part of being a business owner (and being human) is making mistakes along the way. Blunders happen to the best of the best, and learning from them can help you grow as an entrepreneur. And chances are, you’re not the only one making business mistakes. In fact, there are a whole bunch of common mistakes […]
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