Call Us (877) 968-7147 Login
As a small business owner, you want your customers to be happy. You also want your employees to be happy. But, have you ever thought about the connection between the two? Employee engagement and customer service Employee engagement and customer satisfaction are extremely related. Think about it—when employees like their jobs, they do good work. […]
Read More Promoting Employee Engagement Improves Customer Service
You often hear that you’re “only as good as the people you hire.” There’s no doubt this phrase is true, especially when we’re talking about small businesses. But, what you don’t hear as often is that continuing training and encouraging employee development is just as important as hiring, if not more so.
Read More How to Get Started with Small Business Employee Training
Sales and marketing are undeniably intertwined. To successfully find, nurture, close, and retain leads the two departments have to work together. And to that end, it’s often assumed that the two departments can use the same software solutions to do their work. After all, the same audience members touched by marketing automation software will also […]
Read More What Is the Difference Between CRM vs. Marketing Automation?
This column was originally published on Entrepreneur.com on 1/18/2017. A lot of college students are on the lookout for work experience. Many of them will seek out internships and skill-building opportunities, and chances are, at least one potential intern is likely contact your business. You might be interested in hiring interns but aren’t sure if […]
Read More 5 Ways Your Small Business Will Benefit From Hiring Interns
For many workers, most of a standard eight-hour workday is devoted to sitting at a desk. Sitting for extended periods of time can lead to low employee engagement, productivity, and morale. If you or your employees need a boost throughout the day, try these desk exercises.
Read More Desk Exercises That Can Relieve Tension and Fuel Engagement
This column was originally published on Entrepreneur.com on 4/18/2016. Early in my career, before I became my own boss and the CEO of Patriot Software, I was a hard charging mover and shaker. I did whatever was necessary to get the job done. I took no prisoners, offered no quarter to failure, and if my […]
Read More Teamwork Lessons I Learned the Hard Way…So You Don’t Have To
Email marketing is undoubtedly one of the most effective ways to reach your target audience, and even though some marketers claim that it’s dead, this advertising method is very much alive and kicking. For every $1 spent, email marketing generates a $44 ROI, which makes it one of the most cost-effective marketing strategies. However, building […]
Read More How to Build an Effective Email List
This column was originally published on Entrepreneur.com on 6/1/2016. In 2008, one of my startups, Career Marketplace, was sinking fast. The market had tanked, new business was hard to come by and jobs were drying up. Career Marketplace, an online intermediary for job seekers and job creators, was getting hit particularly hard. After a few rough […]
Read More The Only 5 Things You Need to Launch a Startup in Any Economy
If you’re like the average business owner, you always look for ways to get your tasks done fast and cheap. Online cloud solutions for small business can help you do both. Cloud solutions can free up your time for more important tasks. You don’t have to maintain the software because the provider does that for […]
Read More 7 Cloud Solutions That Will Benefit Your Small Business
As a small business owner, you need to make sure your business is running smoothly. This can be challenging if your team isn’t collaborating well. Use simple team building activities to get your employees working together. Team building strategies for small business owners Sometimes, getting everyone on payroll to operate as a team is difficult. […]
Read More 5 Easy Team Building Activities for Small Business Owners