With 87% of B2B and 79% of B2C marketers using email, it’s no secret that it can be a great marketing tool for your business. But if you’re not using emails to your advantage and optimizing them as much as possible, your business could be missing out on new customers, additional sales, and more. To […]
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Small Business - Tips, Training, and News
8 Small Business Tools You Need to Streamline Operations
April 20, 2021Small businesses are the lifeblood of any economy. Over 90% of the business population represents the small to medium enterprise (SME) population. Yet while SMEs make up a large portion of business owner shares, GDP, and economic activity, most of them struggle.
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Think Small—Small Business, That Is. What Is Considered a Small Business?
April 9, 2021When running a business, size can make a big difference. If you think you have a small business, you need to know what the government considers “small.” So, what is considered a small business by the federal government? Well, the small business definition depends on the federal agency. Read on to learn what is a […]
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Workplace Trends: Modernize Your Business for Success
March 19, 2021All in all, 2020 was a doozy of a year. The new decade brought with it a number of new workplace trends for many employers, including new sanitary needs, social distancing, and even a transition to work-from-home options. Here’s how you can use workplace trends to remain competitive.
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Got Conflict? Here’s How to Keep the Peace in a Family-run Business
March 12, 2021A whopping 90% of businesses in the United States are family-owned or controlled. And if you fall into the 90%, you know how challenging it can be to keep the peace while running a family business. From minor disputes to full-on squabbles, the last thing you want to do is ignore family problems if they […]
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5 Problems That Cause Unnecessary Workplace Drama
February 26, 2021Conflict in the workplace costs employers roughly $359 billion in paid hours each year. Yes, you read that right—$359 billion. But, what kinds of problems are causing businesses billions of dollars per year? We’ve pinpointed the main problems that cause unnecessary workplace drama. Read on to learn what problems you should keep your eyes peeled […]
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Texting in Business: Reply “Yes” to Confirm
February 19, 2021You’re always on the hunt for new and improved ways to streamline business processes, like marketing and customer service. The next big thing? Texting in business.
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Want Free(ish) Advertising? Consider a Word-of-mouth Marketing Strategy
February 12, 2021Hey there, how’d you hear about us? From a friend? Family member? Social media? Great. That’s word-of-mouth marketing in action. And if you want to reap the benefits of virtually free advertising, you might consider putting together a word-of-mouth marketing strategy.
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Running Out of Steam? Here are 6 Tips for Keeping the Momentum in Your Business
January 22, 2021When you think about the word “momentum,” you may have flashbacks about your days in science or physics class. Momentum is often defined as mass in motion. But, momentum doesn’t just belong in science. It also has a place in business.
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The Big Money Question: What Do Customers Want?
January 15, 2021Why do customers choose your competitors instead of you? It could be because you’re not giving them what they want. So, what do customers want?
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