This column was originally published on Entrepreneur.com on 5/25/2016. Marketing 101 is all about a little thing called “segmentation.” It’s not enough to say you sell your product to humans. You need to know as much about those humans as you possibly can. Specifically, what parts of their humanity correlate well with the purchase of […]
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You have a great business idea — at least you think you do — and you are ready to be the entrepreneur you’ve always wanted to be. But is your idea truly great, or are your aspirations great and your ideas a bit…meh.
Your business’s name is a customer’s first impression of your company. On top of being noticeable, your name needs to be legal. Some businesses must file a DBA name to stay compliant with state laws. What is a DBA, and does your small business need one? What is a DBA? A doing business as (DBA) […]
You’re a small business owner, and you want to take your business to the next level. It’s time to learn how to create your mission statement. A mission statement reflects your business’s goals and values with few words. You use a mission statement to show potential customers what makes your company stand out. I’ve created […]
As a small business owner, you know how important it is to protect your business. But, are you protecting your company’s name? A trademark can save you a lot of money and headaches that come with other companies using your brand as their own. Consider trademarking your business before your reputation is on the line. […]
Creating milestones is key to moving your business forward. Milestones help you reach your short- and long-term goals. As you work toward milestones, you should track your results. Use the information you collect to improve your business operations. How to set business milestones You need to plan ahead when setting milestones for your business. To […]
Do you ever lose motivation during day-to-day operations at your small business? When your energy starts to fade, your company could suffer. To stay focused on your success, use ways to prevent burnout. Ways to prevent burnout at your small business As a small business owner, there are times when it’s difficult to stay motivated. Try […]
If you’re like many small business owners, you use your personal savings, startup business credit cards, and small business loans to fund your company. But, sometimes, you need more funding to grow. How to pitch to investors Once you find the right private investors for your small business, you will need to plan for a […]
It’s easy to come up with a business idea. You can copy an already successful business. Or, you can build on something you are passionate about. However, it’s difficult to come up with a successful business idea that will lead to a thriving organization. Today, my companies sell recruiting software, payroll software, and accounting software, […]
Whether you own a startup or an established company, you likely focus on growing your business. That’s why it might be hard to think about the day you step down from your leadership role. But, the earlier you start business succession planning, the easier the transition will be. A business succession plan helps you when […]
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