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As a small business owner, you know how important it is to protect your business. But, are you protecting your company’s name? A trademark can save you a lot of money and headaches that come with other companies using your brand as their own. Consider trademarking your business before your reputation is on the line. […]
Read More Does Your Small Business Need a Trademark?
If you are a small business owner, you probably try to save every dime that you can. This means that you wear many hats and do many things yourself. But, there will be some things that you’re not able to do yourself, or you shouldn’t spend your precious time trying to do them. During my […]
Read More Does Your Business Need Help? Find a Small Business Adviser
Creating milestones is key to moving your business forward. Milestones help you reach your short- and long-term goals. As you work toward milestones, you should track your results. Use the information you collect to improve your business operations. How to set business milestones You need to plan ahead when setting milestones for your business. To […]
Read More 4 Small Business Milestones to Aim For
At Patriot Software, we’re committed to providing online accounting and payroll software that lets entrepreneurs keep their time and money for what they love: running their small businesses. Each month, we put the #PatriotSpotlight on our small business customers. These stories both celebrate and inspire U.S. small business owners. For this month’s #PatriotSpotlight, we spoke […]
Read More Pastries with Passion: The Bubble and Brown Bakery Story
Do you ever lose motivation during day-to-day operations at your small business? When your energy starts to fade, your company could suffer. To stay focused on your success, use ways to prevent burnout. Ways to prevent burnout at your small business As a small business owner, there are times when it’s difficult to stay motivated. Try […]
Read More 7 Simple Ways to Prevent Burnout
If you’re like many small business owners, you use your personal savings, startup business credit cards, and small business loans to fund your company. But, sometimes, you need more funding to grow. How to pitch to investors Once you find the right private investors for your small business, you will need to plan for a […]
Read More How to Pitch to Investors
As an entrepreneur, I know my employees are a big part of Patriot Software’s success. After almost 30 years as a business owner, I know that rewarding employees doesn’t have to cost you an arm and a leg. How to reward your employees: The stuff that money can’t buy Employee rewards do not have to […]
Read More How to Reward Your Employees on a Budget
In barely a week, Pokémon GO—the smartphone app from Niantic Inc. and the PokémonCo.—has caught 21 million daily active users in the U.S. alone. Released on July 6 in the United States, the app has lured millions of people out into public spaces in search of Pokémon. Could your small business use Pokémon GO marketing […]
Read More How to Catch Customers with Pokémon GO Marketing: The Square Cup Story
As a small business owner, it’s important to get hiring right the first time. With few employees, everyone needs to have the skills required to get the job done. It’s critical to attract good candidates that fit with your company. Do you know how to hire great employees? How to Hire Great Employees But, to […]
Read More How to Hire Great Employees
In the early stages of building your business, you use marketing to attract new customers. You need to keep customers coming back. That’s why marketing to existing customers is essential for your small business. Your current customers are often your most predictable buyers. And, marketing to current customers is less expensive. In fact, depending on […]
Read More 4 Tips for Marketing to Existing Customers