For several months this year, the world of finance, as well as the world of information technology, have been buzzing about a cyber security controversy. A major credit reporting agency was recently under a cyber attack that resulted in one of the worst leaks of personal information in history. Birth dates, social security numbers, addresses […]

Email marketing is undoubtedly one of the most effective ways to reach your target audience, and even though some marketers claim that it’s dead, this advertising method is very much alive and kicking. For every $1 spent, email marketing generates a $44 ROI, which makes it one of the most cost-effective marketing strategies. However, building […]