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In the early stages of building your business, you use marketing to attract new customers. You need to keep customers coming back. That’s why marketing to existing customers is essential for your small business. Your current customers are often your most predictable buyers. And, marketing to current customers is less expensive. In fact, depending on […]
Read More 4 Tips for Marketing to Existing Customers
It’s easy to come up with a business idea. You can copy an already successful business. Or, you can build on something you are passionate about. However, it’s difficult to come up with a successful business idea that will lead to a thriving organization. Today, my companies sell recruiting software, payroll software, and accounting software, […]
Read More The 3 Startup Criteria Your Successful Business Idea Needs to Meet
Whether you own a startup or an established company, you likely focus on growing your business. That’s why it might be hard to think about the day you step down from your leadership role. But, the earlier you start business succession planning, the easier the transition will be. A business succession plan helps you when […]
Read More Business Succession Planning for Your Small Company
Many small business owners aren’t just the boss. They’re the secretary, janitor, and marketing department all rolled into one. They wear a lot of hats, spin a lot of plates, and juggle a lot of knives—sometimes all at once!
Read More 5 Digital Marketing Metrics for Small Business Owners
As a small business owner, some days might feel more successful than others. As the owner and CEO of an accounting and payroll software company, I have experienced this first-hand. But, do you use quantifiable data to record your progress? If not, apply your most important KPIs (key performance indicators) to your business practices. KPIs […]
Read More Track Your Most Important KPIs for Small Business Success
I started the first of my six businesses 30 years ago. I didn’t have a formal business degree, accounting training, or even an idea for what business I really wanted to start. All I knew was, I wanted to be my own boss and start my own business. Because I was starting at square one […]
Read More 6 Startup Lessons Learned the Hard Way
I’ve been a software entrepreneur for over 30 years now. But a lot has changed since my days of staying up all night to write custom code on black and green screens. Today’s software development landscape is vast, with numerous niches to specialize in. If I was going to start a business in the software […]
Read More 5 Tips for Software Entrepreneurs
You might have seen information about chambers of commerce and wondered if it was worth it for your business to become a member. You don’t want to spend money on a membership that won’t help your business. Joining a chamber of commerce can be a great decision. Below are some of the chamber of commerce […]
Read More What Are Chamber of Commerce Membership Benefits for Small Businesses?
Marketing can be incredibly expensive. In fact, for many startups, after initial investment and any payroll obligations, marketing campaigns can easily be the most expensive part of your business. If you’re a rookie entrepreneur (heck, even if you’re a veteran entrepreneur), you may feel enticed to blast news and advertisements about your new company and […]
Read More Building Brand Awareness vs. Marketing
I’ve been an entrepreneur for 30 years. I’m the founder of Patriot Software Company, which presently has six companies under its umbrella, all of which I’ve started. With each one of these business ventures, I learned something new about what it takes to get a business up and running. I’ve also learned a thing or […]
Read More 5 Reasons for a Failed Startup