Startup Articles

Startup - Tips, Training, and News

How to Pitch to Investors

If you’re like many small business owners, you use your personal savings, startup business credit cards, and small business loans to fund your company. But, sometimes, you need more funding to grow. How to pitch to investors Once you find the right private investors for your small business, you will need to plan for a […]

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The 3 Startup Criteria Your Successful Business Idea Needs to Meet

It’s easy to come up with a business idea. You can copy an already successful business. Or, you can build on something you are passionate about. However, it’s difficult to come up with a successful business idea that will lead to a thriving organization. Today, my companies sell recruiting software, payroll software, and accounting software, […]

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5 Tips for Software Entrepreneurs

I’ve been a software entrepreneur for over 30 years now. But a lot has changed since my days of staying up all night to write custom code on black and green screens. Today’s software development landscape is vast, with numerous niches to specialize in. If I was going to start a business in the software […]

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Building Brand Awareness vs. Marketing

Marketing can be incredibly expensive. In fact, for many startups, after initial investment and any payroll obligations, marketing campaigns can easily be the most expensive part of your business. If you’re a rookie entrepreneur (heck, even if you’re a veteran entrepreneur), you may feel enticed to blast news and advertisements about your new company and […]

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