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Author:

Mike Kappel

Mike Kappel is a serial entrepreneur of 5 small businesses, and president and CEO of Patriot Software. After a rough startup, Mike understands that small business owners need to keep their time and money. He enjoys sharing his small business expertise with other small business owners.

5 Must-Answer Questions to Succeed Targeting Your Customer Base

This column was originally published on Entrepreneur.com on 5/25/2016.  Marketing 101 is all about a little thing called “segmentation.” It’s not enough to say you sell your product to humans. You need to know as much about those humans as you possibly can. Specifically, what parts of their humanity correlate well with the purchase of […]

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The 3 Startup Criteria Your Successful Business Idea Needs to Meet

It’s easy to come up with a business idea. You can copy an already successful business. Or, you can build on something you are passionate about. However, it’s difficult to come up with a successful business idea that will lead to a thriving organization. Today, my companies sell recruiting software, payroll software, and accounting software, […]

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