This column was originally published on Entrepreneur.com on 4/18/2016. For those of you who have never visited a farm before, many of them have a large brick of salt for their animals, called a “salt lick.” A salt lick is exactly what the name implies. It’s a salt deposit that animals keep coming back to—and licking […]
About Mike KappelMike Kappel is a serial entrepreneur of 5 small businesses, and president and CEO of Patriot Software. After a rough startup, Mike understands that small business owners need to keep their time and money. He enjoys sharing his small business expertise with other small business owners.
Author Archive | Mike Kappel
This phrase sounds like something you’d hear in a movie with farmers in it. But, there’s an enormous business lesson here. A lesson that has turned many people into millionaires. Picture this: An average-looking guy takes a good-looking girl to a dance. She could easily leave him for the better-looking guys who ask her to […]
This column was originally published on Entrepreneur.com on 1/18/2017. A lot of college students are on the lookout for work experience. Many of them will seek out internships and skill-building opportunities, and chances are, at least one potential intern is likely contact your business. You might be interested in hiring interns but aren’t sure if […]
This column was originally published on Entrepreneur.com on 4/18/2016. Early in my career, before I became my own boss and the CEO of Patriot Software, I was a hard charging mover and shaker. I did whatever was necessary to get the job done. I took no prisoners, offered no quarter to failure, and if my […]
This column was originally published on Entrepreneur.com on 6/1/2016. In 2008, one of my startups, Career Marketplace, was sinking fast. The market had tanked, new business was hard to come by and jobs were drying up. Career Marketplace, an online intermediary for job seekers and job creators, was getting hit particularly hard. After a few rough […]
This column was originally published on Entrepreneur.com on 4/4/2016. As an entrepreneur, the most valuable asset you have is your time. You’ll rarely have enough time to do what you need, and virtually never enough time to do what you want. The general assumption is, since time is free, you’ll simply spend as much time as […]
This column was originally published on Entrepreneur.com on 6/1/2016. If you’re good at networking, you can be good at PR for your startup. Public Relations is all about building relationships by sharing mutually beneficial information.
This column was originally published on Entrepreneur.com on 5/25/2016. Marketing 101 is all about a little thing called “segmentation.” It’s not enough to say you sell your product to humans. You need to know as much about those humans as you possibly can. Specifically, what parts of their humanity correlate well with the purchase of […]
As a small business owner, you naturally want to lead your business towards success. The way you choose to lead your team has a huge impact on your company. Fostering effective teamwork in an organization is an important step in building a strong workforce. You need to know how to be a team player at […]
You’re a small business owner, and you want to take your business to the next level. It’s time to learn how to create your mission statement. A mission statement reflects your business’s goals and values with few words. You use a mission statement to show potential customers what makes your company stand out. I’ve created […]
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