Guest Author:

Sam O'Brien

Sam O’Brien is the VP of Marketing for Dealfront, the go-to platform for giving sales and marketing teams the data and insights to close deals. He is a growth marketing expert with a product management, demand generation, and design background. His knack for analysis and finding opportunities have served him well in his broad scope of expertise in the full GTM function. Here is his LinkedIn.

Two workers learning how to calculate cost per lead.

How to Calculate Cost Per Lead to Maximize Your Business Expenses

You already know that leads are vital to your business’s future. And you can’t bring in quality leads without spending money on marketing. You’ve got to speculate to accumulate, right? But do you know how much it actually costs to generate a single lead?

Two workers discuss benefits administration.

What HR Professionals Need to Know About Benefits Administration

For HR professionals, benefits administration is becoming more and more important to consider.