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Senko Duras

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swot analysis marketing strategy

Using SWOT Analysis to Improve Your Marketing Strategy

swot analysis marketing strategy

SWOT, an acronym for strengths, weaknesses, opportunities, and threats, is a strategic organizational tool that helps businesses make long-term plans and important strategic decisions. Typically, you use a small business SWOT analysis to obtain a comprehensive look at the factors that affect your business’s viability.

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