Guest Author:

Senko Duras

Passionate about digital marketing, entrepreneurship, growth and travel, Senko is also a co-founder of Diversis Digital and Point Visible digital marketing agency. Senko loves testing new ideas, projects with unclear specifications, and fighting pressure with a chill-out attitude.

Using SWOT Analysis to Improve Your Marketing Strategy

February 22, 2019

SWOT, an acronym for strengths, weaknesses, opportunities, and threats, is a strategic organizational tool that helps businesses make long-term plans and important strategic decisions. Typically, you use a small business SWOT analysis to obtain a comprehensive look at the factors that affect your business’s viability.