A whopping 70% of the U.S. uses social media. Needless to say, if your marketing strategy doesn’t include some kind of social media marketing, you’re missing out. And nowadays, new social media platforms are popping up left and right. The latest platform that’s all the rage? TikTok. Learn all about using TikTok for business, including […]
Here are the best small business articles we read in September. We hope you find this advice for business owners as interesting and useful as we did.
As technology evolves, automation has become a must for business owners worldwide. From automating payroll to social media, businesses use automation every day to streamline their responsibilities. One task you may opt to automate is email marketing. And to do that, you can use email marketing software. But, how can email campaign software benefit your […]
Part of being a business owner (and being human) is making mistakes along the way. Blunders happen to the best of the best, and learning from them can help you grow as an entrepreneur. And chances are, you’re not the only one making business mistakes. In fact, there are a whole bunch of common mistakes […]
A whopping 97% of people turn to online search engines, like Google, to learn more about and research businesses in their area. So, you want to be seen on these search engines to increase website traffic and, ultimately, sales. One way you can increase your online presence is by setting up Google My Business.
Productive, happy, and engaged teams all have one thing in common: a positive, supportive, and healthy work environment. Toxic workplaces? Well, they look a little different. In negative environments, gossip, conflict, and poor communication run rampant. So, how do you know if your business is plagued with toxicity? Keep your eyes peeled for signs of […]
When you start a business, you have plenty of goals. Maybe you want to reach a certain customer count by year-end. Or, maybe you want to make a profit by a specific month or year. Whichever goals you strive to achieve, make sure that they’re smart—well, SMART goals, that is. But, what exactly are SMART […]
With 87% of B2B and 79% of B2C marketers using email, it’s no secret that it can be a great marketing tool for your business. But if you’re not using emails to your advantage and optimizing them as much as possible, your business could be missing out on new customers, additional sales, and more. To […]