The digital economy has transformed retail. Initially with retail, the best way to gain a competitive advantage was to lower the prices. In the case of larger retail stores, this came at the cost of customer service and personalized experiences. Then the digital tsunami hit, and disruptors like Amazon and eBay rode the wave. Yet, […]
Read More 3 Strategies to Breathe Life Into Your Retail Store
Guest Author:
Joseph Brady
Joseph Brady is the Vice President of Digital Marketing for Reliant Funding, a provider of short-term working capital to small and mid-sized businesses nationwide. He has more than 14 years of experience in B2B digital marketing, optimization and operations, with a focus on the financial services market.