The digital economy has transformed retail. Initially with retail, the best way to gain a competitive advantage was to lower the prices. In the case of larger retail stores, this came at the cost of customer service and personalized experiences. Then the digital tsunami hit, and disruptors like Amazon and eBay rode the wave. Yet, […]
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Finding the perfect business name is a key part that all entrepreneurs should focus on when they are launching a brand. It is typically the first aspect of the business that potential customers will interact with. A name will help people learn about your business as well as your mission and values. It should attract […]
It’s sweeping the nation yet again. Celebrating its 10th anniversary. Happening in between Black Friday and Cyber Monday. It’s … Small Business Saturday® 2019! So, what is Small Business Saturday (SBS)?
The traditional customer support approach is dying a slow death, with more and more companies switching to advanced techniques of providing excellent support. When it comes to small business, the self-help strategy is the perfect way to help clients.
Seventy percent of professionals work remotely at least once per week. With so many people telecommuting, effectively leading virtual teams has never been more critical.
No business is perfect. All business owners alike experience failure and make mistakes at some point. But, these missteps can sink your startup before it even gets a chance to take off. To prevent your venture from hurting, you must identify and avoid sales mistakes.
In today’s digital age, having a strong social media presence is key to the success of any business, and all major social media platforms incorporate hashtags. A hashtag is a type of metadata tag, meaning when you put the hashtag symbol (#) before a word, or multiple words, it becomes a searchable link allowing content […]
No matter how driven, focused, or hard-working you are, it’s easy to lose track of time during a hectic workday. In the blink of an eye, your day or week is over. Small business owners know this feeling all too well. To be productive and use your time wisely, tweak your routine and utilize time-saving […]
If ‘Content is King,’ then his enigmatic, often-ignored brother Context is the Duke. Before delving into the potentially lucrative opportunities waiting for us in the arena of freelancing, let’s take a moment to consider why self-employment is on the rise and ‘freelancing’ has become a household word.
Despite all the hype around online marketing, 85% of consumers said they’d be more likely to buy something from a business if it had professionally printed materials like flyers.
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