How well do you know your business’s strengths and weaknesses? What about your opportunities and threats? If you’re coming up short on answers, you need to conduct a SWOT analysis. So, what is SWOT analysis?
Category: Tips
Using TikTok for Business 101: Benefits & Tips to Get Started
A whopping 70% of the U.S. uses social media. Needless to say, if your marketing strategy doesn’t include some kind of social media marketing, you’re missing out. And nowadays, new social media platforms are popping up left and right. The latest platform that’s all the rage? TikTok. Learn all about using TikTok for business, including […]
How to Go About Setting up Google My Business
A whopping 97% of people turn to online search engines, like Google, to learn more about and research businesses in their area. So, you want to be seen on these search engines to increase website traffic and, ultimately, sales. One way you can increase your online presence is by setting up Google My Business.
Gone Digital, Staying Digital: 4 Tips for Social Media Optimization
A big part of your goals when running a business is to sell your products or services to gain a profit, right? So, that means that you want to use every way possible to sell, sell, sell. With the rise and massive presence of social media, you might be thinking this is a good way […]
The Bad Review Blues: Do’s and Don’ts of Responding
Great. You got a negative online review that’s now readable by everyone—current and potential customers alike. Before hastily typing out a response you may regret later, learn how to respond to a bad review. You just may be able to turn the situation into a marketing opportunity and keep the disgruntled customer.
8 Not-so-tricky Tips for Starting a Business, from Successful Small Business Owners
What’s the magic formula for business success? Well (cue incorrect buzzer noise from game show), there isn’t one. But there are tips for starting a business that you can use to reach your unique business success formula.
The Downside to Digital Work: How to Terminate a Remote Employee
Hiring employees is exciting. You’re ready to dive in and get to work because you think, “I found the perfect person!” But even in a digital world full of remote employees (thanks, COVID!), you may realize that an employee is no longer a good fit. In that case, it may be time to let them […]
Want Your Company to Succeed? Set Some SMART Goals for Business
When you start a business, you have plenty of goals. Maybe you want to reach a certain customer count by year-end. Or, maybe you want to make a profit by a specific month or year. Whichever goals you strive to achieve, make sure that they’re smart—well, SMART goals, that is. But, what exactly are SMART […]
Can You Run a Business Out of an Apartment or Other Rented Property?
Maybe you had a commercial property for your business and closed it up to work out of your home and save on overhead. Or, perhaps you’re just starting out and want to set up a home-based business and see how things go. But, what if you rent? Can you run a business out of an […]