Hey there, how’d you hear about us? From a friend? Family member? Social media? Great. That’s word-of-mouth marketing in action. And if you want to reap the benefits of virtually free advertising, you might consider putting together a word-of-mouth marketing strategy.
When you think about the word “momentum,” you may have flashbacks about your days in science or physics class. Momentum is often defined as mass in motion. But, momentum doesn’t just belong in science. It also has a place in business.
Why do customers choose your competitors instead of you? It could be because you’re not giving them what they want. So, what do customers want?
As a business owner, you pour your heart and soul into your company. But along with that passion and drive typically come plenty of worries. How am I going to juggle all of my responsibilities? What if my business doesn’t survive another year? If you’re fretting, you’re not alone. Read on to learn the top […]
Sandwiched between Black Friday and Cyber Monday, Small Business Saturday (SBS) is a staple in the post-Thanksgiving shopping weekend. But for Small Business Saturday 2020, things may look a little different.
Your company culture says a lot about your small business. A good workplace culture can help you retain top talent and grow your business. But, poor company culture can leave you with high turnover rates and low employee morale.
The coronavirus has brought on a lot of “new normals,” one of which is remote work. With more employees working from home now than ever, employee isolation and loneliness are on the rise. To help your workforce combat employee isolation while working remotely, learn how to prevent it and the signs to look out for.
If you can dream it, you can do it. For many, nothing could be more true. That’s why imagination and innovation in business are essential. Without them, your company could grow stagnant, become outdated, struggle to build business resilience, and fail to reach its full potential.
New computer technologies have drastically created numerous opportunities for small business entrepreneurs. But opportunities coming from the interconnected and data-driven economy have created a new wave of information technology challenges that threaten to lag your business operations. On top of the enormous inconveniences they cause, these problems also pose severe threats to your business’s data.